The goal of the social media audit is to figure out what areas is the business/ agency/ non-profit social media presence is doing well in, what areas need more consistent content in and what areas of the social platforms need more valuable content that closely relates to the audience.

I will closely review all of the social media platforms and capture key highlights on an excel sheet that will be directly shared with the client and once the audit is done we will have a 1:1 and speak about the highs and lows of the platforms. I will then share my inputs and what areas I recommended investing more content in.

I will remind my client that the idea of "more content" is not always the go-to answer. We have to remember that we have to find what content is closely related to the client's audience.

Social Media Audit:

-Full excel sheet audit that reviews current social media platforms.

-Understand what social media treads resonate with the audience.

-1:1 Consultation with client to speak about what was found in the social media audit and then next item steps.

-Meaningful feedback that ensures social media growth.

-Client will always have access to the audit and will have the opportunity to ask questions about the audit.

-I will create a list of how the client's current social media content can be revamped.