This comprehensive brand identity design project unfolds in four phases: Research & Discovery, Brand Development, Brand Identity Guidelines, and Final Deliverables. The process begins with stakeholder meetings and research, progresses through logo and visual language development, and culminates in the creation of detailed brand guidelines and deliverables. Throughout the project, there are multiple opportunities for client feedback and revisions, ensuring the final brand identity aligns perfectly with the client's vision and goals.

PHASE 1  Research & Discovery Discover meeting with key stakeholders Set goals Review & Feedback Research + pen and paper 3-4 Moodboards Review & Feedback PHASE 2 Brand Development 2-3 unique digital proposals with visual language, logo and messaging (additional logo designs will be provided. Client Review & Feedback Final version iterations Client Review & Feedback Final version iterations Client Approval

PHASE 3  Brand Identity Guidelines Defining Messaging, Brand Personality, Tone Defining Logo & Usage, Colors, Typography, Imagery, Illustrations anBrd Iconography style Defining Visual System with brand applications including website mockup, business cards, presentation mockup, and eBook cover mockups) Review & Feedback Finalize Brand Guidelines PHASE 4 Final Deliverables Logo Package Visual language package (presentation template, Figma files, business card files) Brand guidelines PDF Client Review & Feedback Final version iterations Client Approval