You get a research-backed, SEO-optimized blog post that's actually unique. None of that AI-stuffed drivel. I have been in this space for over 3 years, both as a content writer and as a content manager/editor. So, I have a good understanding of content briefs from both the writer's and the manager's perspectives.

Step 1: Prepare an Outline for the topic. This would include all the subheadings in the article along with a brief description of what each subheading would talk about.

Step 2: After getting the go-ahead for the outline, I'd like to understand your unique angle better or take on the topic. What makes this different from the content that's already out there? Also, what is your angle based on? Is it customer feedback data, case studies, observations, experiments, or expert knowledge? If you have this information handy I'd need it from you, or if this requires me to talk to SMEs, I'll go ahead and interview them first.

Step 3: Next, I will start working on the first draft while keeping the audience and the key objectives in mind. Here is what that would look like:

The job title/responsibilities of the target audience.

Your objective for this piece.

Specific worries/pain points that you want to address in this piece.

Your audience's current level of knowledge about the topic.

Your audience's current level of knowledge about your offering/product.

Your audience's role in the buying process.

The one big idea that you want to keep in their mind after they're done reading it.

The specific action that you want them to take after reading the piece.

I might include external case studies, quotes, statistics, etc., as I see fit unless mentioned otherwise.

Step 4: I'll ensure the piece has the internal links and keywords you want before doing a plagiarism check.

Step 5: I'll proofread the piece before sending it for review.

Step 6: Modifications to the piece shall be made according to the review