Brand IdentityMiguel Coelho
Brand Identity
A structured identity system designed to bring clarity, consistency, and distinction to your brand DNA.
Whether you’re launching something new or evolving an existing brand, this process aligns strategy and design into a cohesive foundation that can scale with your product or service.
Who This Is For
• Early-stage companies preparing for growth
• Product teams launching new platforms
• Ventures entering a new phase or market
• Companies refreshing an identity that no longer reflects their direction
Whether you’re pre-launch, post-MVP, or evolving after traction — the goal is the same: build a brand that feels aligned with where you’re going.
What You’ll Walk Away With
Brand Strategy Foundation
• Brand market positioning
• Value proposition
• Audience definition refinement
• Brand Tone of voice
Visual Identity
• Visual territory exploration (2–3 directions)
• Logotype / Symbol development (if relevant) & Lockups
• Typography system (primary & supporting)
• Color System
• Grid & layout principles
• Visual language elements (shapes, motion cues, graphic system)
• A small set of visual assets to roll out the brand.
Mini Brand Kit for direct usage
• Structured brand guidelines document
• Usage rules & consistency principles
• Implementation recommendations
Process (8 Weeks)
Phase 1 — Foundation (Weeks 1–2)
Strategy workshop, positioning alignment, Brand Tone of voice.
Phase 2 — Direction (Weeks 3–4)
Development of distinct visual territories and refinement post alignment on the direction.
Phase 3 — System Build (Weeks 5–6)
Logo, Typography, color system, and asset creation.
Phase 4 — Consolidation (Weeks 7–8)
Guidelines, implementation clarity, and final asset delivery.
* Anything outside the project scope will be billed separately
FAQs
No.
This engagement is suited for innovation-led companies at different stages — from new ventures entering the market to established teams evolving their brand for a new phase of growth.
The process adapts to your context, whether you’re launching, repositioning, or refreshing.
No.
Logo development is part of the process, but the focus is building a structured identity system — including positioning alignment, visual language, and implementation principles.
The outcome is a cohesive brand foundation, not a standalone mark.
Not completely — but clarity helps.
You should have:
• A defined product or service
• A clear sense of your direction
• Internal decision-makers available
The first phase of the process is designed to align and refine positioning before visual development begins.
Yes.
Many companies choose to pair Brand Identity with Digital Presence to ensure full alignment between strategy, visuals, and implementation. This can be scoped as a combined engagement.
Structured collaboration is essential.
You can expect:
• A strategy workshop
• Key feedback checkpoints
• Clear decision timelines
The process is deliberate and milestone-based, not open-ended.
Miguel's other services
Starting at$7,000
Duration8 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Creative Director
Service provided by
Miguel Coelho proPorto, Portugal
- 3
- Followers
Brand IdentityMiguel Coelho
Starting at$7,000
Duration8 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Creative Director
Brand Identity
A structured identity system designed to bring clarity, consistency, and distinction to your brand DNA.
Whether you’re launching something new or evolving an existing brand, this process aligns strategy and design into a cohesive foundation that can scale with your product or service.
Who This Is For
• Early-stage companies preparing for growth
• Product teams launching new platforms
• Ventures entering a new phase or market
• Companies refreshing an identity that no longer reflects their direction
Whether you’re pre-launch, post-MVP, or evolving after traction — the goal is the same: build a brand that feels aligned with where you’re going.
What You’ll Walk Away With
Brand Strategy Foundation
• Brand market positioning
• Value proposition
• Audience definition refinement
• Brand Tone of voice
Visual Identity
• Visual territory exploration (2–3 directions)
• Logotype / Symbol development (if relevant) & Lockups
• Typography system (primary & supporting)
• Color System
• Grid & layout principles
• Visual language elements (shapes, motion cues, graphic system)
• A small set of visual assets to roll out the brand.
Mini Brand Kit for direct usage
• Structured brand guidelines document
• Usage rules & consistency principles
• Implementation recommendations
Process (8 Weeks)
Phase 1 — Foundation (Weeks 1–2)
Strategy workshop, positioning alignment, Brand Tone of voice.
Phase 2 — Direction (Weeks 3–4)
Development of distinct visual territories and refinement post alignment on the direction.
Phase 3 — System Build (Weeks 5–6)
Logo, Typography, color system, and asset creation.
Phase 4 — Consolidation (Weeks 7–8)
Guidelines, implementation clarity, and final asset delivery.
* Anything outside the project scope will be billed separately
FAQs
No.
This engagement is suited for innovation-led companies at different stages — from new ventures entering the market to established teams evolving their brand for a new phase of growth.
The process adapts to your context, whether you’re launching, repositioning, or refreshing.
No.
Logo development is part of the process, but the focus is building a structured identity system — including positioning alignment, visual language, and implementation principles.
The outcome is a cohesive brand foundation, not a standalone mark.
Not completely — but clarity helps.
You should have:
• A defined product or service
• A clear sense of your direction
• Internal decision-makers available
The first phase of the process is designed to align and refine positioning before visual development begins.
Yes.
Many companies choose to pair Brand Identity with Digital Presence to ensure full alignment between strategy, visuals, and implementation. This can be scoped as a combined engagement.
Structured collaboration is essential.
You can expect:
• A strategy workshop
• Key feedback checkpoints
• Clear decision timelines
The process is deliberate and milestone-based, not open-ended.
Miguel's other services
$7,000