Company name

Mission and vision statements

Core values

Unique selling propositions (USPs)

Target audience and demographics

Competitors

Logo: Design preferences, color choices, symbolism, typography, etc.

Color Palette: Preferred colors, color psychology, primary and secondary colors.

Typography: Font preferences for the logo and other brand materials.

Imagery: Preferred style of graphics, illustrations, or photography.

Adjectives describing the brand's personality (e.g., modern, friendly, professional).

Tone of voice for communication (e.g., formal, casual, humorous).

Logo variations: Full color, grayscale, black and white, etc.

Size and scale requirements for various applications.

Placement on different materials and surfaces.

Business cards: Information to include, design preferences.

Letterheads: Design and layout preferences.

Envelopes: Style, size, and design considerations.

Website: Design preferences, features, and functionalities.

Social media profiles: Consistent branding across platforms.

Email signatures: Design and information to include.

Brochures, flyers, and posters: Design preferences and key information.

Advertisements: Design specifications for online and offline ads.

Promotional materials: Considerations for branded merchandise.

Product packaging: Design preferences, materials, and dimensions.

Labels and tags: Information to include and design preferences.

Document outlining proper usage of the brand elements.

Logo spacing and placement guidelines.

Color codes and usage instructions.

Typography guidelines.

Project milestones and deadlines.

Timeframe for revisions and feedback.

Clear understanding of the budget for the project.

Process for providing feedback.

Number of revisions included in the project.