Branding

Brian Santoro

(0)

Starting at

$

75

/hr

About this service

Summary

01. Discover | Brand Discovery Deep dive into your business to learn about your customers and why they use your service(s)/product(s). Define the business problems and goals. Proposal and contract signed. This phase could (generally) consist of:
- Brand audit
- Messaging / communication audit
- Competitor analysis
- Website and digital brand evaluation
- Visual experience audit
- Buyer persona / cohort(s)
- Customer journey
02. Define | Brand Research + Strategy Inform people about what you want them to know about your business and craft the narrative/perception. Research the industry, competitors, history. (Yields data and context.) Define the new brand strategy, positioning, messaging and voice. (Yields your uniqueness and value.) This phase could (generally) consist of:
- Brand messaging
- Mission statement
- Brand story
- Vision statement
- Core brand values
- Positioning statement
- Brand voice
- Brand tone
- Brand positioning
- Brand personality
- Brand architecture
- Brand naming
03. Design | Brand Concepting + Design Designs for cohesive brand identity start based on findings from discovery research and strategy. Create key brand elements. Revisions and refinements to follow, as defined in the project scope. This phase could (generally) consist of:
- Logo / trademarks
- Corporate identity and visual systems
- Tagline(s)
- Colours
- Typography
- Package design
- Website design
- Illustrations / photography
- Icons
- Supporting graphic elements
04. Deliver | Brand Activation + Application Execute brand consistently across multiple touchpoints/channels, both internally and externally. Production of final assets for real world use. Deliver files, style/brand guidelines and provide support for building the brand. This phase could (generally) consist of:
- Brand / style guidelines
- Electronic signatures
- Marketing collateral
- Social posts / content marketing
- Email / newsletter
- Staff training
- Events / trade shows
- Wayfinding and signage
- Motion / video
- Stationery program / business system
- Presentations / decks
- Brochures / flyers

What's included

  • Logo

    A selection of logo options for consideration

  • Visual brand identity

    Visual styles, typeface, + colours

  • Graphic + icon style

    Branded graphics + icons

  • Website design

    Pixel-perfect look + feel (to be handed off to client's developer)

  • Business system

    Stationery system + email signature

  • À la carte print/digital collateral

    Additional visual assets not in scope

Example projects

EVBox rebrand

Mount Sinai rebrand

Adient rebrand

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
macOS

Work with me