01. Discover | Brand Discovery Deep dive into your business to learn about your customers and why they use your service(s)/product(s). Define the business problems and goals. Proposal and contract signed. This phase could (generally) consist of:

02. Define | Brand Research + Strategy Inform people about what you want them to know about your business and craft the narrative/perception. Research the industry, competitors, history. (Yields data and context.) Define the new brand strategy, positioning, messaging and voice. (Yields your uniqueness and value.) This phase could (generally) consist of:

03. Design | Brand Concepting + Design Designs for cohesive brand identity start based on findings from discovery research and strategy. Create key brand elements. Revisions and refinements to follow, as defined in the project scope. This phase could (generally) consist of:

04. Deliver | Brand Activation + Application Execute brand consistently across multiple touchpoints/channels, both internally and externally. Production of final assets for real world use. Deliver files, style/brand guidelines and provide support for building the brand. This phase could (generally) consist of: