Server-Side Tracking Setup for eCommerce by RV PrakashServer-Side Tracking Setup for eCommerce by RV Prakash
Server-Side Tracking Setup for eCommerceRV Prakash
Cover image for Server-Side Tracking Setup for eCommerce
Accurate data is the foundation of profitable eCommerce growth. With browser privacy restrictions and ad platform changes (iOS 14+, cookie restrictions, ad blockers), traditional client-side tracking is no longer enough.
I will help you reclaim lost data, improve attribution accuracy, and optimize your ad performance through server-side tracking implementation across your eCommerce stack.

What's included

Fully Functional Server-Side GTM (ssGTM) Setup
Tracking Plan - key conversion events and business goals Platform Integrations - Ads Platforms - Meta CAPI, Reddit, TikTok, Google Ads, etc. Full walkthrough + validation Full architecture diagram + implementation notes Clear documentation of event names, parameters, and platform usage
FAQs
Page Views Product Views Add to Cart Begin Checkout Purchase (with order ID, revenue, products, etc.) Custom events: Coupon applied, subscription started, upsell clicked, etc.
Higher match rates on Meta, Google Ads → lower CPA Recover 20–40% of lost conversions More accurate reporting & attribution Better remarketing and lookalike audience performance Platform resilience (post-cookie future-proofing)
Pricing: Starts at $750 (custom quote based on stack complexity, platforms, and hosting preferences)
Contact for pricing
Tags
Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Shopify
Data Analyst
Digital Marketing Specialist
Marketing Analytics Specialist
Service provided by
RV Prakash Chennai, India
Server-Side Tracking Setup for eCommerceRV Prakash
Contact for pricing
Tags
Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Shopify
Data Analyst
Digital Marketing Specialist
Marketing Analytics Specialist
Cover image for Server-Side Tracking Setup for eCommerce
Accurate data is the foundation of profitable eCommerce growth. With browser privacy restrictions and ad platform changes (iOS 14+, cookie restrictions, ad blockers), traditional client-side tracking is no longer enough.
I will help you reclaim lost data, improve attribution accuracy, and optimize your ad performance through server-side tracking implementation across your eCommerce stack.

What's included

Fully Functional Server-Side GTM (ssGTM) Setup
Tracking Plan - key conversion events and business goals Platform Integrations - Ads Platforms - Meta CAPI, Reddit, TikTok, Google Ads, etc. Full walkthrough + validation Full architecture diagram + implementation notes Clear documentation of event names, parameters, and platform usage
FAQs
Page Views Product Views Add to Cart Begin Checkout Purchase (with order ID, revenue, products, etc.) Custom events: Coupon applied, subscription started, upsell clicked, etc.
Higher match rates on Meta, Google Ads → lower CPA Recover 20–40% of lost conversions More accurate reporting & attribution Better remarketing and lookalike audience performance Platform resilience (post-cookie future-proofing)
Pricing: Starts at $750 (custom quote based on stack complexity, platforms, and hosting preferences)
Contact for pricing