TikTok advertising isn't Facebook with a vertical video slapped on it. The algorithm is different, the audience behaviour is different, the creative format is different — and brands that treat it like any other platform consistently waste their budget and wonder why nothing converts.

The brands winning on TikTok right now understand one thing: native beats polished, and speed beats perfection. Knowing how to work with TikTok's algorithm — not against it — is what separates campaigns that scale from campaigns that stall.

With hands-on TikTok Ads experience across e-commerce, beauty, fitness, food, travel, and more, I build campaigns that are structured for performance and creative strategies that actually fit the platform.

⚙️ TikTok Ad Account & Business Manager Setup Full account creation and Business Center setup done correctly from day one — including ad account structure, payment setup, and proper linking to your TikTok profile or shop.

🔌 Pixel Installation & Event Tracking TikTok Pixel installed and configured on your website with all key events tracked — page views, add to cart, initiate checkout, purchases, and lead submissions. Accurate tracking is the engine behind every optimisation decision.

🎯 Audience Research & Targeting In-depth audience research to build precise targeting segments — interest-based, behavioural, lookalike, and custom audiences. I identify exactly who your buyers are on TikTok and how to reach them efficiently.

🎬 Ad Creative Strategy & Creation TikTok is a creative-first platform — your targeting can be perfect but if the creative doesn't hook in the first 2 seconds, you've lost. I design and structure ad creatives built around TikTok's native formats: Spark Ads, In-Feed Ads, and TopView. If you have UGC or video assets, I'll structure them for performance. If you don't, I'll guide you on exactly what to produce.

🧪 A/B Testing & Optimisation Systematic creative and audience testing to find winning combinations fast. I rotate creatives, test hooks, and adjust targeting based on real performance data — not assumptions.

📊 Performance Reporting Clear, regular reporting covering impressions, CPM, CTR, CPC, ROAS, and conversion metrics. You'll always know exactly how your budget is performing and what's being done to improve it.

✅ In-Feed Ads

✅ Spark Ads (boosted organic content)

✅ TopView Ads

✅ Brand Takeover

✅ Dynamic Product Ads (TikTok Shopping)

✅ Lead Generation Campaigns

E-commerce · Beauty & Cosmetics · Health & Wellness · Fitness · Food & Beverage · Travel & Hospitality · Consumer Packaged Goods · Technology · Real Estate · Lifestyle Brands

E-commerce brands wanting to crack TikTok as a new revenue channel

DTC brands looking to scale past Facebook with a younger audience

Businesses launching a new product and needing fast top-of-funnel volume

Brands currently running TikTok ads but not seeing a positive ROAS

Agencies needing a white-label TikTok Ads specialist

✅ Deep understanding of TikTok's unique algorithm and creative requirements

✅ Full-funnel setup — from pixel to purchase

✅ Data-driven optimisation, not guesswork

✅ Experience across high-performing industries on TikTok

✅ Direct access to me — no junior staff or account managers

✅ Based in Germany, serving clients globally

✅ European timezone availability

Minimum recommended ad spend: €500/mo. Custom pricing available for multi-market or agency clients.