Ongoing outsourced marketing leadership for B2B companies that need consistent strategy and execution without a full-time hire. Monthly retainer includes strategy, content, sales enablement, and responsive support – with a defined communication rhythm to keep things moving.

Strategy and Branding + Brand audit and enhancements + Research and lead generation strategy development + Sales support strategy and execution + Account-based marketing campaigns + Marketing technology and resource guidance + Reporting and analytics on key performance indicators + Internal communications strategy

Content Planning and Publishing + Website updates and SEO enhancements + Email marketing and automation + Keyword and trending topic research + Social media content + Case studies, testimonials, etc

Quarterly Deliverables + Design projects - print, digital, signage, etc + Sales collateral development + Trade show displays and campaigns + Photo and video projects

Ensuring success on our journey will require getting off to a good start. Here are the steps we’ll take to establish a healthy partnership.

Gain Access – Receive login credentials to marketing assets (ie website, branding and design files, etc) and tools (ie CRM, email marketing, etc).

Set Strategy – Develop a strategy based upon sales discovery, kickoff meeting, and brand messaging conversations. The strategy will be built with one year in view and quarterly focuses outlined.

Determine KPIs – Agree upon the key performance indicators that will determine the success of our efforts.

Bolster Branding – Craft a brand messaging framework and make a plan to firm up visual branding as needed.

Establish Rhythm – Agree upon preferred methods of communication and rhythm for meeting.

Select Immediate Deliverables – As needed, one or two items may be identified as urgent priorities to accomplish while branding and strategy are taking shape.

Quarterly Connections An in-person, deep-dive meeting reviewing past accomplishments, discussing current industry climate and company needs, brainstorming strategy for the months ahead – Attendees: Primary point of contact + 2-4 others

Monthly Meetups An in-person meeting (or virtual as needed) to collaborate on current initiatives, set expectations, and align efforts for the weeks ahead Attendees: Primary point of contact + 1-2 others

Regular Touchpoints An email, phone call, or virtual meeting to share progress toward initiatives, receive input/feedback, and share timely updates – could be weekly or bi-weekly as needed Attendees: Primary point of contact