Brand Identity Design

Faizan Bhatti

(0)

Starting at

1,990

About this service

Summary

A brand design is of upmost importance to just about any business. Your brand visuals set the stage for your brand as a whole and set you up for success.

I use strategy and market research to craft a brand that is unique to you, your business and your message. A well defined brand will allow you to clearly communicate what you do, allow you to stand out in the market and speak directly to your dream clients!

Whether you're a new business just starting, or an established business in need of a refresh, I'll create a branding package that is impactful to your audience, relevant to your industry and one that will standout among competitors.

Overview and Process

We'll start off with a call to discuss your needs and goals for this project. We can dial in the scope of the project and adjust the price accordingly if necessary.

The project will be broken up into phases - Discovery, Design and Delivery.

Discovery is where we define your goals, your audience, and work to understand what actually needs to be designed. We'll also work through some important strategy exercises that will help us determine the best visual identity for your brand and how to communicate with your audience effictively. By the end we'll choose a direction for the brand visuals.

Design is where we actually start creating things specifically for your brand - the fun stuff! Logo, color, typography, etc.

Delivery is when everything is complete and we wrap up the project. All of the deliverables will be packaged up in a neat little folder and sent to you (digitally).

The whole process is very straightforward, but we'll work through each of the steps one by one and I'll keep you updated along the way. Your feedback and participation is important to ensure your goals are met. I work hard to be open and communicative through the process so that we're always on the same page.

I look forward to working with you and creating valuable visuals that help to bring you and your business much success!

Don't hesitate to reach out with any questions you might have!

Process

We'll start off with a call to discuss your needs and goals for this project. We can dial in the scope of the project and adjust the price accordingly if necessary.

The project will be broken up into phases - Discovery, Design and Delivery.

Discovery is where we define your goals, your audience, and work to understand what actually needs to be designed. We'll also work through some important strategy exercises that will help us determine the best visual identity for your brand and how to communicate with your audience effictively. By the end we'll choose a direction for the brand visuals.

Design is where we actually start creating things specifically for your brand - the fun stuff! Logo, color, typography, etc.

Delivery is when everything is complete and we wrap up the project. All of the deliverables will be packaged up in a neat little folder and sent to you (digitally).

I look forward to working with you and creating valuable visuals that help to bring you and your business much success!

What's included

Logo Design
Main logo + 3-5 complimentary brand marks. A logo is a symbol that represents your business. So having a properly designed set of logos that you can use to put on everything related to your business is vitally important. Different logo orientations allow you multiple options for displaying your logo, ensuring it always presents well. I include files for different color combinations and layouts so that you have every format you would need for displaying your logos in different applications.
Color Palette
Color helps with brand recognition. I'll create a customized color palette that is unique to your brand and will be clearly defined within your brand book. You'll be able to use these colors moving forward to help with a consistent look across all platforms.
Typography
Using specific fonts for your brand helps with consistency, and to express the vibe of your brand. A specific font can change the entire look of a brand. These will be outlined in your brand book.
Image Styling
The types of images you display across your channels has a huge impact on how your brand is perceived. We'll figure out what kind of images compliment your brand in the best way.
4 Instagram posts/templates
A combo of 4 branded posts or reusable templates for you to use on Instagram/Social Media.
Social Media Profile Pics and Banners
I include ready-to-use Instagram, Facebook and LinkedIn profile pictures and Banners, allowing you to quickly update each of your platforms as soon as your new brand launches!
Custom Branded Pattern (if applicable)
A pattern that can be used for a whole number of applications throughout your brand. Think custom packaging, social media, branded merch, etc.
Brand Strategy
This is not so much a deliverable, but more of a process we will work through during the project. You will receive valuable information about your business, yourself and your brand during this strategy process. We'll use this info to build your brand and identify opportunities for your marketing efforts. This information will be laid out in your brand book.
Brand Book
A printable PDF guide that defines the guidelines and best practices for your logos, colors and typography, strategy, etc.
Source files, and requested file formats
The "Master" file and whatever other formats you require.
Revisions
Typically a project will include 3 "major" revisions.