Every business starts with a unique story. Niloo crafts tailored designs and brand identities, including logos and packaging, with a modern, minimalistic style that ensures your brand stands out while connecting deeply with your audience.

The Discovery phase is crucial for understanding the project's scope, goals, and constraints. This step involves initial meetings with you and an analysis of the market and business needs.

First Meetings: We'll talk about initial requirements, understand your goals, and define the project's success criteria.

Scope Definition: Clearly define the scope of the project, including key features, target audience, and potential challenges.

The research phase involves gathering detailed insights into user needs, business needs and behaviours and competitors.

The Design phase is where ideas are transformed into tangible designs. Develop initial ideas, including logo concepts, color palettes, typography, and visual elements.

Logo Design: Start with sketches, evolve into digital drafts, and refine to finalize.

Color Palette: Choose colors that align with the brand's emotion and industry.

Typography: Select fonts that reflect the brand's tone—modern, playful, or professional.

Additional Elements: Design supporting visuals like patterns, icons, or illustrations with extra payment.

Design is subjective, so this step may take several sessions to ensure consensus and clarity. The insights from discussions will shape the creative brief that guides the design process.

I start simple and take a pencil and sketch our ideas in black and white—this helps us focus on the core imagery without being distracted by color. The goal is to create a design that’s strong enough to convey your brand’s message on its own. We’ll explore loose shapes and complementary elements to develop a logo mark that truly stands out and captures the essence of your brand.

Now it’s time to refine and perfect the design, ensuring every detail aligns with your brand’s vision and goals.

Polish the details: Ensure the design is consistent, balanced, and visually aligned with the brand's identity.

Address feedback: Incorporate any final feedback or adjustments from stakeholder and validate the design against the original brief to ensure all goals are met.

Test the design: Review how the design performs across various sizes and applications (e.g., print, digital, merchandise). Ensure readability and clarity in all formats.

Prepare deliverables: Export the design in all required formats (e.g., vector files, PNGs, JPGs). Create a comprehensive brand guideline document for consistent usage.

Handoff: Present the finalized design to the client and ensure they have all necessary assets and documentation for implementation.