What's included

• Discovery Consultation

  An important first step to our project! Let's have a quick chat so we can meet each other and learn about each other a bit more. We'll nail down your goals, how to achieve said goals, and your brand strategy.

• Brand Strategy

  Having a solid brand strategy is crucial because it provides direction and clarity to the brand's actions and decisions. Without a clear strategy, a brand risks being inconsistent, confusing, and forgettable to its audience. By taking the time to develop a brand strategy, a brand can build a strong and memorable brand identity that resonates with its audience and sets it apart from its competitors.

• Primary Logo

  An essential to any business.

• Secondary Logo

  Excellent to have different variations of your primary logo.

• Alternative Logo

  Another variation of your logo. It's always best to have different variations of your logo that can be used in different places while still creating a recognizable brand!

• Submark Logo

  A submark logo is a smaller, simplified version of a primary logo that can be used in situations where the primary logo may not fit or be appropriate. It typically contains a simplified graphic or icon that represents the brand in a recognizable way.

• Typography Pairing

  Typography pairing can't just be random picks - it's strategically selected to match your brand visuals. This will be a pair of two typefaces.

• Color Palette

  The whole feel, aesthetic, and mood of your brand can easily be represented by colors alone. A curated color palette that exudes your brand will be created for you! Typically, we curate between 3-5 colors, but no more than 7.

• Brand Mood Board

  The visual representation of the feel, aesthetic, and mood of your brand.

• Two (2) Brand Patterns

  A brand pattern can be essential to a business because it helps reinforce brand recognition and identity across all touchpoints. By incorporating a unique and recognizable pattern into branding materials, businesses can create a strong visual connection with their audience and differentiate themselves from competitors.

• Six (6) Custom Icons

  Custom brand icons are unique and original graphic elements designed specifically to represent a brand or company.

• Two (2) Business Card Design on Canva

  Having a killer business card design can help your brand stand out from the crowd and be remembered long after you've parted ways with someone. It's like leaving a little piece of your brand behind that people can keep in their pocket or wallet and pull out whenever they need your services or products. This is designed on Canva so you will have an editable version to update at your convenience!

• Ten (10) Canva Social Media Post Templates

  Social media templates can be useful for a brand because they provide a consistent and professional look and feel across all social media platforms, saving time and effort in creating new content. They also allow for easy customization and branding, ensuring that the brand's message is clear and cohesive.

• Unlimited Revisions

  I aim for one and done, but we all know that it can't always be like that.

• Brand Style Guide (a/k/a Brand Guidelines)

  A brand style guide is a document that outlines the guidelines and specifications for a brand's visual identity, including its logo, typography, color palette, and other design elements. It serves as a reference for anyone creating branded materials, ensuring consistency and coherence across all marketing and communication channels.

• Up to 5 Supporting Graphics

  This can be anything as simple as the lines you put under words to emphasize something in your call to action to random little doodles to be added to your pattern.

• Optional: Branded Presentation Design

  Put all of the designs together and keep it cohesive with a branded presentation for all of your presentation needs!

• Optional: Brand Stationary

  This could be anything from letterhead design, thank you cards, and more.

• Optional: Brand Collateral

  Designs for any goodies or merch you want to have such as pens, notebooks, phone cases, shirts, and more!