Visual Identity Design | Logo + Branding

Mercedes Moleiro

(0)

Starting at

1,500

About this service

Summary

My goal through my work is to create visual experiences that establish both brand recognition and a personal relationship with the audience. If you're looking to go ALL in on your brand this package is for you! We will work together to establish core visuals that best reflect your brand.

This service will require a few basic strategy ideas

To start this process, you should be able to describe to me:

Clear Vision and Goals: A concept and objectives for the brand and logo, including: purpose and target audience.

Design Brief: A brief (written or verbal) that outlines details, such as colors, style, and any elements that must be incorporated into the brand identity

Budget: An understanding of any additional costs for revisions or other design-related services.

Timeline: An understanding of the timeframe for the project, which is essential for a healthy workflow relationship

References: If you have any existing logos or design examples that illustrate your design preferences and style.

Brand Information: Any information about your brand and values, this will help us align the logo with the brand identity.

What's included

Discovery Call
We'll have a quick chat so we can meet each other and learn about each other. So we can nail down your goals and your brand identity. This step can be either a call or a brand questionnaire, that is an in-depth questionnaire about your business that you can fill out so I can understand your brand before we get started
Client Portal
You will be provided with a client portal in Notion, where you can track the branding progress, provide feedback, send and receive files, and more
Moodboard + Creative direction
You will be provided with 2 mood boards to choose from, created based on the previous research. This will allow us to nail down the branding so I can create the perfect logo and identity on the next step
Logo suite
Logo Suite can include: primary logo, secondary logo, alternative logo, submark logo, iconmark logo, etc. The specific deliverables for the Logo Suite package, will be defined in the discovery call or the in depth questionnaire
Color Palette and Typography
All your brand's primary colors, accent colors and fonts
Brand pattern
2x brand patterns. A brand pattern can be essential to a business, it helps reinforce brand recognition and identity across packaging, web, and social media
Business Card
Front and back design with brand pattern/logo/colors. (physical cards not included). This is designed on Canva so you will have an editable version to update at your convenience
Social Media Post Templates
Having a social media template provide a consistent and professional look across all social media platforms, saving time and effort in creating new content. They will be also designed on Canva for an easy customization
Mockups
See your brand in action!
3 Revisions
Although we hope to nail it all down right away, we all know that it can't always be like that. So we will have 3 revisions + extra revisions can be discussed at an hourly rate fee I always want to make sure my clients are happy at the end of every project!
Brand Guidelines
For your brand Guideline you will have a document to easily find your logos, colour palette, fonts and assets in one place
Supporting Graphics
This can be anything as icons or graphics/illustrations that support you brand
Optional Services
If it's not listed here and you need anything else, no problem! We can discuss before starting our project and add that to the project for an additional rate. However, if we already completed the project, we'll still here to support you! Feel free to contact us and we can invoice you separately