What's included

• Social Media Listening and Monitoring Report

  A kick-off meeting will be held with the client to agree on keywords, hot topics, conversations, events, competitors and trends they are interested in monitoring. Once these are identified and set into the Listening Tool, I will generate a comprehensive report.

• Social Media Objectives and KPI Document

  Once you have done your homework (listening part), you can set another meeting to discuss the findings, key issues, threats, and opportunities. During this meeting, we will start setting goals and objectives, creating content pillars and themes, and setting the metrics, tags or KPIs for later performance measurement.

• Editorial Calendar

  Once the above are all set, a detailed content calendar for each social platform will be created. Can launch once signed off by client.