Social Media Strategy & Content Direction

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About this service

Summary

I design strategic and elegant social media content for brands that care about meaning, aesthetics and consistency. With a background in marketing direction and content creation, I help you clarify your voice and structure your digital presence with intention.

FAQs

  • Do you also create the visuals?

    Yes, I can provide visual direction (moodboards, references, templates) and even light content design if needed.

  • Can you manage the account directly?

    Yes, I can take care of content scheduling and posting if we agree on a clear scope. I usually use tools like Buffer, Meta Business Suite or directly within the apps.

  • What do you need from me to get started?

    A short intro about your brand, your goals and access to any existing content or guidelines. We’ll define everything together, simply and clearly.

What's included

  • Content Strategy & Editorial Calendar

    A complete content plan including themes, formats, publishing schedule and messaging aligned with your brand identity and marketing goals.

  • Visual Direction & Social Guidelines

    A clear moodboard, visual guidelines and examples to unify your brand’s presence across social platforms (Instagram, LinkedIn, etc.).

  • Performance Review & Recommendations

    Key metrics summary with strategic insights and actionable ideas to improve your brand engagement and content impact.


Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist

Buffer

Buffer

Instagram

Instagram

LinkedIn

LinkedIn

Slack

Slack

TikTok

TikTok