Data-Driven UX: Research That Leads to Smart Design

Catalina S. Jimenez

Starting at

$

25

About this service

Summary

Great design starts with understanding users. I conduct competitor analysis, usability testing, and surveys to uncover pain points, behaviors, and opportunities—giving you insights that fuel better design decisions. No assumptions, just user-focused solutions 🔍

Process

1️⃣ Define Research Goals – Understand the problem, users, and business needs. 2️⃣ Competitive Analysis – Identify industry trends, best practices, and gaps. 3️⃣ User Research & Testing – Conduct surveys, interviews, and usability tests for real insights. 4️⃣ Analysis & Actionable Insights – Deliver a clear research report with recommendations.
🔹 End result: Data-backed UX improvements that make products more user-friendly and effective.

What's included

  • Research Planning & Strategy

    ✔ Research goals and key questions ✔ Methodology selection (e.g., usability testing, surveys, competitor analysis) ✔ User persona development

  • Competitive & Market Analysis

    ✔ Competitor website/app audits ✔ Industry best practices and trend analysis ✔ SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)

  • User Research & Testing

    ✔ User interviews and survey results ✔ Usability test recordings and reports ✔ Heatmaps and behavioral analytics

  • Findings & Insights

    ✔ User pain points and friction areas ✔ Key usability issues and opportunities for improvement ✔ Actionable recommendations for UX/UI enhancements

  • Research Report & Presentation

    ✔ Summary of key insights with supporting data ✔ Visualized results (graphs, heatmaps, quotes) ✔ Prioritized UX improvements with next steps

Duration

2 weeks

Skills and tools

UX Engineer

UX Designer

Figma

Google Analytics

Maze

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