Data-Driven UX: Research That Leads to Smart DesignCatalina S. Jimenez
Great design starts with understanding users. I conduct competitor analysis, usability testing, and surveys to uncover pain points, behaviors, and opportunities—giving you insights that fuel better design decisions. No assumptions, just user-focused solutions 🔍
What's included
Research Planning & Strategy
✔ Research goals and key questions
✔ Methodology selection (e.g., usability testing, surveys, competitor analysis)
✔ User persona development
Competitive & Market Analysis
✔ Competitor website/app audits
✔ Industry best practices and trend analysis
✔ SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
User Research & Testing
✔ User interviews and survey results
✔ Usability test recordings and reports
✔ Heatmaps and behavioral analytics
Findings & Insights
✔ User pain points and friction areas
✔ Key usability issues and opportunities for improvement
✔ Actionable recommendations for UX/UI enhancements
Research Report & Presentation
✔ Summary of key insights with supporting data
✔ Visualized results (graphs, heatmaps, quotes)
✔ Prioritized UX improvements with next steps
Starting at$25
Duration2 weeks
Tags
Figma
Google Analytics
Maze
UX Designer
UX Engineer
Service provided by
Catalina S. Jimenez Bergen, Norway
Data-Driven UX: Research That Leads to Smart DesignCatalina S. Jimenez
Starting at$25
Duration2 weeks
Tags
Figma
Google Analytics
Maze
UX Designer
UX Engineer
Great design starts with understanding users. I conduct competitor analysis, usability testing, and surveys to uncover pain points, behaviors, and opportunities—giving you insights that fuel better design decisions. No assumptions, just user-focused solutions 🔍
What's included
Research Planning & Strategy
✔ Research goals and key questions
✔ Methodology selection (e.g., usability testing, surveys, competitor analysis)
✔ User persona development
Competitive & Market Analysis
✔ Competitor website/app audits
✔ Industry best practices and trend analysis
✔ SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
User Research & Testing
✔ User interviews and survey results
✔ Usability test recordings and reports
✔ Heatmaps and behavioral analytics
Findings & Insights
✔ User pain points and friction areas
✔ Key usability issues and opportunities for improvement
✔ Actionable recommendations for UX/UI enhancements
Research Report & Presentation
✔ Summary of key insights with supporting data
✔ Visualized results (graphs, heatmaps, quotes)
✔ Prioritized UX improvements with next steps
$25