What's included

• Research Planning & Strategy

  ✔ Research goals and key questions ✔ Methodology selection (e.g., usability testing, surveys, competitor analysis) ✔ User persona development

• Competitive & Market Analysis

  ✔ Competitor website/app audits ✔ Industry best practices and trend analysis ✔ SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)

• User Research & Testing

  ✔ User interviews and survey results ✔ Usability test recordings and reports ✔ Heatmaps and behavioral analytics

• Findings & Insights

  ✔ User pain points and friction areas ✔ Key usability issues and opportunities for improvement ✔ Actionable recommendations for UX/UI enhancements

• Research Report & Presentation

  ✔ Summary of key insights with supporting data ✔ Visualized results (graphs, heatmaps, quotes) ✔ Prioritized UX improvements with next steps