Paid Advertising
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About this service
Summary
What's included
Campaign Strategy & Setup
- Platform selection (Google Ads, Meta Ads, etc.) - Audience targeting (demographics, interests, behaviors) - Keyword research (for PPC) and competitor analysis - Ad copy and creative design
Ad Management
- A/B testing for ad creatives and copy - Budget management and bid optimization - Campaign monitoring and adjustments
Analytics & Reporting
- Weekly performance updates - Monthly detailed reports with insights and recommendations - Key metrics tracking (CTR, conversions, CPA, ROI)
Additional Services
- Retargeting campaigns to re-engage audiences - Landing page recommendations for conversion optimization - Consultation on scaling and future ad strategies
Skills and tools
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