What's included

• Brand Strategy

  Together, we will define your brand’s positioning, mission, vision, and core values. We will craft your brand messaging framework, including tone of voice, tagline, and key messaging pillars. This ensures that your brand communicates consistently and resonates with your target audience across all channels.

• Visual Identity System

  We translate strategy into visuals. Creative Direction: This sets the foundation of the brand’s visual and emotional identity. It defines the overall mood, tone, and positioning before the logo design begins. Think of moodboards capturing aesthetics, style, and personality. Exploring the visual territory including colors, typography references, graphic styles to ensure that all the creative elements align with your brand's messaging and objectives and effectively engage your target audience. Logo Mark: Once the visual direction has been finalised, the next step is creating a logo that enhances and complements it. I will present 2-3 initial logo concepts, and refine the chosen one. Creating a primary logo, secondary logo, sub mark, wordmark and favicon are all part of this process. Brand Guidelines: A concise, practical manual to ensure consistent usage of the brand identity across touchpoints. The brand kit will include final logo and it's usage rules, color palette, typography system. In addition, you’ll get high-quality application mock-ups, helping you visualize how it will look across different platforms.

• Brand Collateral & Extended Assets

  Beyond the basics, we expand your brand into practical, ready-to-use materials. This can include website UI design mockups, email templates, packaging, marketing brochures, digital ads, or even merchandise, depending on your business needs.

• Digital & Social Media Implementation

  Instead of treating digital channels separately, we focus on how your brand lives and grows online. This includes social media brand guidelines, content templates, and platform-specific design systems (Instagram, LinkedIn, YouTube, etc.). We also create a cohesive framework for how your visual identity, messaging, and tone adapt across channels, ensuring brand recognition and consistency wherever your audience engages with you.