The brief includes:
· 6-8 specific untapped or underserved opportunities — each evidence-backed, not speculative
· Evidence for each opportunity — funding data, review data, forum signals, and market reports
· Market size signals — bottom-up evidence of revenue potential for each opportunity
· First mover advantage — what the first entrant wins in each opportunity
· Risk factors — key risks for each opportunity honestly assessed
· Priority ranking — all opportunities ranked by evidence strength and commercial potential