Complete Brand & Packaging Inclusive Identity System

Artof Chirobhi

Starting at

1,900

About this service

Summary

Process

Here’s how it works:

Brand Questionnaire: I’ll start by sending you a brief questionnaire to understand your business, goals, target audience, and vision. This helps me get a clear idea of what you want for your brand.

Creative Direction: Based on your answers, I’ll create mood boards that showcase the overall look and feel we’ll aim for, helping you visualize the direction of your brand.

Brand Identity Design: I’ll design a unique identity for your brand, based on the mood board you choose. Only one brand concept will be provided, ensuring it aligns perfectly with the direction we’ve set together. This will be presented in a brand presentation, complete with real-world brand-in-action mockups, so you can see how your identity will look across various materials and platforms.

Offboarding your Brand: Once everything is finalized, I’ll provide all your brand files and the brand guidelines consisting clear instructions on how to use your logo, colors, fonts, and design elements consistently. You’ll receive files in multiple formats (PNG, JPEG, and vector) for easy application across all platforms, ensuring your brand stays consistent long-term.

Revisions, Timeline & Pricing:

● Revisions: 3 Rounds Three refinement cycles to perfect your chosen direction.

● 3 Logo Concepts Three unique, strategically crafted logo options tailored to your brand identity.

● Timeline: 8 Weeks A structured timeline with additional buffer for safe delivery.

What's included

Brand Discovery & Strategy
Detailed Questionnaire : An in-depth form to understand your brand purpose, audience, personality, and long-term vision. ● Brand Strategy : A strategic foundation outlining positioning, tone, storytelling direction, and brand essence. ● Creative Direction : A visual roadmap (moodboard + aesthetic direction) guiding the overall brand design process.
Logo & Identity Design
● Primary Logo ● Secondary Logo ● Wordmark ● Logo Mark / Iconography ● Submark
Brand Visual System
● Colour Palette : Includes Primary, Secondary, and Accent colours with extended shades and tints for complete brand versatility. ● Typography System : Professionally curated Primary + Secondary fonts for cohesive digital and print use. ● Illustration / Mascot : A custom character or illustrated element to enrich brand personality. ● Stickers : Branded sticker graphics for packaging, marketing, or merchandise. ● Brand Patterns : Custom patterns for packaging, apparel, social media, or collateral designs.
Brand Documentation
● Detailed Brand Guidelines : A comprehensive guide detailing logo usage rules, colours, typography, spacing, and visual consistency. ● Detailed Brand Book : An expanded brand manual covering applications, philosophy, visual identity systems, and best practices. ● Mockup Presentation for the Brand Book : A refined set of real-world mockups showcasing the full brand identity.
Stationery & Collateral Design
● Letterhead & Envelope Design : Professional corporate stationery for business communication. ● Business Card Design : A modern card layout reflecting your full identity. ● +2 Additional Stationery Items of Your Choice : Options include: invoice design, ID card, folder, menu, note card, label, poster, packaging insert, etc.
Social Media Branding
● 8 Custom Social Media Templates ● Instagram Highlight Icons ● Social Media Mini Strategy
Packaging Identity
● Concept Development for Packaging : Initial exploration of packaging direction aligned with your brand’s aesthetics and market positioning. ● 3 Label SKU Designs : Three product label designs, maintaining visual consistency across SKUs. ● Mockup Presentation of All 3 Labels : Realistic product mockups showcasing each label in context.

Duration

6 weeks

Skills and tools

Brand Design

Logo Designer

Packaging Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

Industries

Design