Information Architecture & UX Planning

Pro

Marc Debiak

Starting at

/hr

About this service

Summary

Straightforward, user-first structure planning from someone who’s built and rebuilt websites for over two decades. I focus on IA that makes sense to both humans and search engines, with page structures and content hierarchies that reduce friction instead of adding layers. Think of this as UX without the buzzwords.

Process

We start with a sitemap and rough page-level content plan, followed by low-fidelity wireframes or content outlines. Depending on your team’s process, I can work solo or collaborate with your designer to refine flows and navigation. Deliverables are practical, not theoretica and meant to hand off to a designer or dev team without confusion.

What's included

Site Outline
A page-by-page breakdown of the site’s structure and purpose. This includes the navigation hierarchy, key content types, and logic behind what belongs where. It’s the blueprint for what gets built.
Wireframe or Prototype
Low-fidelity mockups or interactive prototypes (depending on scope) that map out key pages and user flows. These help you visualize layout, interaction patterns, and overall user experience, without getting bogged down in final visuals too early.

Recommendations

(4.9)

Milos Milanovic

Freelancer • Jul 10, 2025

Recommended

Milos Milanovic recommends working with Marc

Gabriela Polanco-Ferreyra

Freelancer • Oct 4, 2024

Recommended

Working with the Paper Tiger team—Marc, Chris, and Jason—was a great experience. Clear, friendly, and respectful, they provided everything needed for smooth work, making even tight schedules feel effortless. I highly recommend them. Thanks!

Recommended

Working with Paper Tiger for the second time has been just as great as I knew it would be. Collaborating with their team is always a pleasure!

Freelancer • Dec 2, 2024

Recommended

Gabriela Polanco-Ferreyra recommends working with Marc

Freelancer • Apr 12, 2025

Recommended

Gabriela Polanco-Ferreyra recommends working with Marc

Freelancer • Feb 4, 2025

Daniel G Bright

Freelancer • Nov 26, 2024

Recommended

Working with Paper Tiger was an absolute pleasure. Mark and Jason are both creative and detail-oriented. I had the opportunity to collaborate on two projects. The level of communication and openness to feedback made the process really nice!

Recommended

Daniel G Bright recommends working with Marc

Freelancer • Nov 27, 2024

Memouna Diallo

Freelancer • Oct 28, 2024

Recommended

It's been a great experience working with Paper Tiger: attention to detail, committed to quality, and clear in communication, while keeping all tasks at hand. Really a pleasure to work with such a dedicated team!