Communication Strategy
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About this service
Summary
A communication strategy is a document that outlines the overall purpose, objectives, and approach of a brand communication activities. It defines who you want to communicate with, what you want to say, how you want to say it, and why you want to say it.
What's included
DEEP RESEARCH AND BRAND ANALYSIS
I could provide a deep research of the category in order to understand the market competitors and the essence of the brand.
CREATE A COMMUNICATION CONCEPT FOR A CAMPAIGN
After reading the brand and understanding its goals and needs I will create a communication concept that connects with the brand essence and sends a clear message to their audience.
TOUCH POINTS
Determine brand touch points and how to approach them.
Skills and tools
Brand Strategist
Copywriter
Trend Forecaster
Keynote
Microsoft Office 365
Microsoft Word