As a Content Marketing Specialist, my primary responsibility is to create, execute, and manage a company's content marketing strategy. This includes developing a content strategy, creating engaging content for various channels, promoting the content, optimizing it for search engines, and monitoring its performance. The goal is to build brand awareness, engage the target audience, and drive business growth through high-quality content that resonates with the target audience. By creating and distributing content that helps establish the brand as a thought leader in the industry, I play a critical role in building the company's online presence.