Content Marketing Specialist

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About this service

Summary

As a Content Marketing Specialist, my primary responsibility is to create, execute, and manage a company's content marketing strategy. This includes developing a content strategy, creating engaging content for various channels, promoting the content, optimizing it for search engines, and monitoring its performance. The goal is to build brand awareness, engage the target audience, and drive business growth through high-quality content that resonates with the target audience. By creating and distributing content that helps establish the brand as a thought leader in the industry, I play a critical role in building the company's online presence.

What's included

  • Researching, writing and editing copy for websites, blog posts, emails, and social media

    As a Content Editor, my job is to research, write, and edit content for digital platforms like websites, blogs, emails, and social media. I conduct extensive research to create informative and engaging content that aligns with the brand's voice and style. I also edit the content to ensure it is error-free and coherent, while optimizing it for search engines. Collaborating with other team members, I strive to produce high-quality content that meets the organization's marketing and branding goals.

  • Revise and update old content to enhance its SEO value

    As a Content Editor, part of my role is to update and revise old content to improve its search engine optimization (SEO) value. I start by conducting an audit of the existing content, analyzing its performance and identifying areas for improvement. Based on this analysis, I create a plan to update the content with new information, statistics, and relevant keywords that align with the brand's SEO strategy.


Skills and tools

Email Marketer
Copy Editor
Social Media Marketer
Grammarly
Microsoft Word

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