Landing Page Copywriting that Sell

Marion Xtra

(0)

Starting at

750

About this service

Summary

I craft magnetic landing pages that capture attention with laser-sharp Language-Market Fit, driving conversions with benefit-driven copy and a deep understanding of your market. I prioritize finding Language-Market fit first, ensuring your message resonates deeply and attracts qualified leads from the start. Let's build a landing page that speaks volumes, together.

Process

Working with Me on Your Lead-Generating Landing Page: A Step-by-Step Guide

1. Discovery & Goal Setting (1-2 Days):

Kick-off call: We discuss your target audience, goals, and existing marketing materials.

Client: Provide target audience details, industry insights, and desired outcomes.

Me: Conduct competitor analysis, research your audience, and understand your brand voice.

2. Language-Market Fit Analysis (3-5 Days):

Audience research:Analyze research and deliver a report outlining the ideal messaging style, tone, and keywords.

Messaging strategy: I develop a unique voice and tone that aligns with your target audience and brand.

Client: Provide feedback and confirm the chosen direction.

3. Copywriting & Collaboration (5-7 Days):

Me: Draft and refine headlines, hero section, feature explanations, social proof, and CTAs.

Client: Provide feedback on each section and offer suggestions.

Team: You, me, and potentially your designer (for visual alignment).

Needs: Access to your landing page design and any relevant marketing materials.

4. Revision & Optimization (3-5 Days):

Me: Incorporate feedback, refine copy for clarity and flow, and optimize for conversion.

Client: Review final copy and approve for launch.

Team: You, me.

5. Integration & Launch (1-2 Days):

Technical integration: You integrate the copy into your landing page design and development.

Testing & optimization: Upon request, I provide A/B testing recommendations for further optimization.

Launch: You launch your landing page and start generating leads!

Team Members:

You (the client): As the project owner, your involvement is crucial throughout the process.

Me (the copywriter): I handle all aspects of copywriting and messaging strategy.

Additional Resources: Depending on your needs, I may recommend additional team members like designers or developers for integration and testing.

Needs from Client:

Clear communication of goals, target audience, and brand guidelines.

Timely feedback on drafts and revisions.

Access to relevant marketing materials and competitor analysis.

Duration:

The entire process typically takes 2-3 weeks, depending on the complexity of your project and the level of revisions required.

Remember: This is a flexible process, and we can tailor it to your specific needs and timeline. I'm here to collaborate with you every step of the way to ensure your landing page attracts and converts your ideal customers.

What's included

Language-Market Fit analysis
A document that outlines the goals, target audience, value proposition, and key messages of the landing page. This initial phase delves deep into your target audience to identify the perfect language that resonates with them.
A set of 3-5 unique headline and subheading variations
A headline that grabs attention within seconds and accurately reflects your value proposition. The subheading further clarifies and expands upon the headline, enticing visitors to delve deeper into your offer. Includes a strong call to action (CTA) designed to maximize lead generation.
Benefit-Driven Feature Explanations
Clear and concise descriptions of your key features, focusing on how they solve your target audience's pain points and deliver value. Each feature will become a compelling reason to choose you.
Social Proof & Testimonials
People trust others' experiences.. We'll leverage positive customer testimonials, case studies, or data-driven results to demonstrate your value proposition and encourage conversions.
Powerful Call to Action (CTA)
It's decision time. I'll create a set of 2-3 unique CTA variations, each tested for effectiveness and optimized to increase lead capture.
Up to 3 Copy Revision & Optimization
We'll meticulously revise and optimize your entire landing page copy based on your feedback and data-driven insights.
Landing page mockup
A mockup that incorporates the visual design, branding, and typography of the landing page.
A/B testing recommendations and ongoing support for 2 months.
A/B testing recommendations for optimizing your landing page further
Bonus: Upon request
- Social media ad copywriting aligned with your landing page messaging. - Email marketing campaign copy to nurture leads generated from your landing page