Brand Identity

Pro

Cameron Duncalfe

Starting at

5,000

About this service

Summary

Brand Identity is the professional-grade foundation your company needs to scale. It gives you not just a logo, but a fully documented identity system that can be used by your internal team, devs, marketers, or partners with confidence.

This is perfect for companies post-MVP or in growth mode who want to look dialed in across all touchpoints. You’ll walk away with a logo system, type and color rules, social templates, and a full brand guide you can actually hand off.

It’s the same level of identity work you’d get from a high-end studio, but delivered faster and without the fluff.

Process

Strategy alignment call

Logo and visual exploration

System buildout (type, color, usage)

Template creation

Brand guide + asset delivery

FAQs

What if I already have a logo?
That’s fine — we can either expand on it or rework it to fit a full system.
Can I use this in Canva?
Yes, social templates and brand elements will be Canva-compatible.
Does this include print collateral?
Not by default, but it can be scoped as an add-on.
What formats will I receive?
You’ll get organized folders with .ai, .svg, .png, .pdf, and .fig (Figma) files.
Can we extend this into a website or product design?
Yes, this system is built to plug into digital builds easily.

What's included

Logo Suite
A full logo system including primary, secondary, icon-only, and responsive formats — all delivered in multiple colorways.
Typography System
Custom font pairings and scalable type rules for headers, body, UI text, and use across web, product, and marketing.
Color System
A comprehensive color palette with core, accent, and background options for light and dark modes, all documented with usage rules.
Social & Content Templates
Branded layouts for Instagram, Twitter, LinkedIn, and more — ready to use in Canva or Figma.
Full Brand Guide
A detailed PDF or Notion doc outlining your full identity system, including visual rules, dos and don’ts, examples, and downloadable assets.

Recommendations

(5.0)

Alessandra Hopfinger

Client • Jun 3, 2025

Recommended

Cam is without a doubt one of the best designers I've worked with. His eye for detail is exceptional: every element of his designs is purposeful and carefully thought out. Cam is precise, quick, reliable, and passionate about his work. Every brief was met with work that not only exceeded expectations but also elevated the original vision. Working with him was an absolute pleasure.

Henry Grape • CyberKongz

Client • Jun 3, 2025

Recommended

Cam completely reimagined the CyberKongz brand—refining our voice, tightening our narrative, and designing a sleek, unified website that brings our entire ecosystem together. He made complex Web3 flows feel simple, and helped us show up like the tech-first brand we’ve become.

Kari Asselin • Om Organics

Client • May 30, 2025

Recommended

Working with Cam was a fantastic experience. He brought our vision for the Om Organics website to life with creativity, attention to detail, and a deep understanding of our brand. The final result was beautiful, functional, and truly elevated our online presence. Highly recommend!

Sean Gearin • Pixel Vault

Client • May 30, 2025

Recommended

Cam is an extremely hard worker and very detail oriented. He has a keen eye for both design and intelligent user flows/customer experience. He is especially well-suited for large products as he can see execution from start to finish. He is a strong addition to any team from both a personal and professional perspective. Would highly recommend.