Custom Branding Kit Design
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About this service
Summary
FAQs
What is a brand kit, and why do I need one?
A brand kit is a collection of visual assets and guidelines that define your brand's identity, including logos, colors, fonts, and more. It ensures consistency across all your marketing materials, helping your brand look professional and cohesive, which is essential for building trust with your audience.
How long does it take to complete a brand kit?
The timeline varies based on the complexity of your needs, but typically, it takes 2-4 weeks from the initial consultation to the delivery of the final brand kit. This allows time for creative exploration, design revisions, and refining the final assets to ensure you’re completely satisfied.
Can I request revisions to the designs?
Yes, we include 1-2 rounds of revisions in our brand kit packages to make sure the final result perfectly aligns with your vision. Additional revisions can be requested for an extra fee.
Will I own the rights to my brand assets once the project is complete?
Absolutely! Once the final payment is made, you will have full ownership and rights to use all the brand assets we create for you. We provide you with all files in various formats, so you can use them across digital and print platforms.
What files will I receive in my brand kit?
You will receive your logos in high-resolution formats such as PNG, JPG, and vector files (e.g., AI, EPS) for scalability. We’ll also provide color codes (hex, RGB, CMYK) for your palette, font files or links, and a PDF brand style guide that details how to use each element.
Can I add on extra elements to my brand kit, like social media graphics or business cards?
Yes, we offer add-on services like custom social media templates, business card designs, and more. You can tailor your package to meet your specific needs, ensuring you get all the assets you need to build a strong and cohesive brand.
What if I already have a logo? Can you still help with the rest of my brand kit?
Certainly! If you already have a logo, we can build the rest of your brand kit around it, including a color palette, typography, and style guide that complements your existing logo and brand identity.
How do we get started?
We begin with a consultation call to understand your brand, vision, and goals. From there, we draft a proposal outlining the scope of work, timeline, and pricing. Once you approve, we start the design process and keep you updated at every stage.
How is your service different from other branding agencies?
We specialize in working with indie films, filmmakers, writers, podcasts, production companies, creative professionals, independent theaters, values-driven brands, impact-driven startups, community-focused initiatives, sustainable and ethical brands, nonprofits, film festivals, educational content creators, wellness/mindfulness brands, and storytellers in social or environmental causes. This unique focus means we understand how to translate stories into impactful visual identities that resonate with your mission and audience. Our personalized approach ensures that your brand kit is not just visually appealing but also deeply connected to your purpose.
What's included
Logo Design
Primary Logo: The main logo that represents the brand. Secondary/Alternative Logos: Variations of the primary logo (e.g., horizontal or vertical layouts) for different use cases. Submarks/Logo Icons: Simplified versions or icons derived from the logo for use in smaller spaces like social media avatars or favicons.
Color Palette
A set of primary and secondary brand colors that represent the brand’s visual identity. Typically includes hex codes, CMYK, and RGB values to ensure consistency across print and digital formats.
Typography
Selection of brand fonts for headlines, body text, and accent text. Guidelines for font usage, such as when to use each typeface and how to style them (e.g., bold for headers, regular for body text). Includes details like font size, spacing, and line height recommendations.
Imagery and Photography Style
Recommendations for photography style that aligns with the brand’s look and feel (e.g., bright and airy, moody and dark, etc.). Guidance on image treatments like filters or overlays that can be used for consistency across images.
Graphic Elements
Patterns, textures, or icons that complement the brand’s visual identity. Custom illustrations or graphics that can be used across various brand touchpoints. Brand-specific design elements, like borders or dividers, to maintain a consistent style.
Brand Style Guide
A document that compiles guidelines for the usage of logos, colors, typography, imagery, and other visual elements. Rules for logo placement, minimum size, and spacing requirements. Recommendations for do’s and don’ts to ensure consistent brand representation across all platforms and materials. Examples of how to use the visual assets correctly in different scenarios (e.g., on social media, website, business cards).
Social Media Assets
Templates for social media profiles (e.g., profile pictures, cover photos). Post templates for consistent branding on platforms like Instagram, Facebook, and LinkedIn. Custom highlight covers or icons for Instagram Stories.
Stationary Design
Designs for business cards, letterheads, email signatures, and envelopes that match the brand identity. Templates for digital presentations or pitch decks.
Brand Voice and Tone Guide
A section outlining the voice and tone to be used in communications (e.g., formal, casual, friendly, professional). Example phrases or messaging guidelines to maintain a consistent tone across written content.
Example projects
Skills and tools
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