Essential Brand Identity Design

Pro

Keerthana Balasubramani

Starting at

1,200

About this service

Summary

Whether you're a startup or small business building a strong foundation, I offer a powerful and cohesive brand identity that ensures consistency across all platforms. From a distinctive logo to essential brand elements, you’ll have everything needed to establish credibility, attract the right audience, and make a lasting impact.

Process

Discovery & Strategy – We start with either a consultation call or a detailed questionnaire to discuss your brand’s vision, goals and audiences

Concept Development & Feedback – I create initial logo and brand identity concepts based on our discussion and more research, which you review and provide feedback on.

Refinement & Finalization – We refine the chosen concept, making necessary adjustments to ensure it aligns perfectly with your brand.

Brand Elements Design – With the logo finalized, I design supporting elements like stationery, icons, social media templates, or packaging, based on your package.

Review & Final Adjustments – You provide feedback on the additional brand elements, and I make final refinements for a cohesive identity.

Delivery – You receive all final files in various formats, along with brand guidelines to maintain consistency across platforms.

Ongoing Support – I’m available for any questions, minor adjustments, or future brand expansion needs.

What's included

Logo Design
-Primary Logo– The core of your brand identity. -Secondary Logo / Wordmark– A flexible alternative for different uses. -Submark / Logo Icon – A compact version for profile pictures, favicons, etc.
Brand Guidelines (For consistency across all platforms)
-Typography Selection– Primary & secondary fonts for digital & print. -Color Palette – Primary, secondary, and accent colors in HEX, RGB, CMYK. -Logo Usage Rules – Guidelines for spacing, placement, and color usage.
Stationery Design (Print-ready & digital-friendly)
Business Card Design, Letterhead Design, ID Card Design & Other Stationery (Based on brand needs)
Mockups
Up to 5 high-quality brand mockups (showcasing your brand in real-world applications such as signage, packaging, digital, etc.)
Logo Animation
Basic to advanced logo animation for use in videos, social media, and presentations. (Animation complexity will be determined based on project needs.)
Icons & Visual Elements (For a more cohesive identity)
-Up to 5 custom icons (app icons, website icons, or social media highlights) -1 Custom Illustration or Branded Visual (Mascot, pattern, or decorative element)
Revisions & File Formats
-Up to 3 revisions for logo and branding refinements. -Final files in SVG, PNG, JPG, PDF, AI (high-resolution).
Add-ons (Available Upon Request)
- Additional icons (beyond 5 included icons) - Additional illustrations (beyond 1 included illustration) - More mockups (beyond 5 included mockups)