What's included

• Logo Files

  Primary Logo (in full color and black & white) Secondary/Alternate Logos Icon/Logo Mark Favicon File Formats: Vector Files: AI, EPS, PDF (for scaling) Raster Files: PNG, JPG (for web use)

• Color Palette

  Primary Colors: Main brand colors Secondary Colors: Supporting colors for backgrounds or accents Tertiary Colors: Optional for special use cases HEX, RGB, and CMYK codes for accurate reproduction

• Typography Set

  Primary Fonts: Used for headers and titles Secondary Fonts: Used for body text Web Fonts: Fonts optimized for web use Guidelines for font sizes, line heights, and spacing

• Brand Guidelines Document

  Overview of brand vision, mission, and values Logo usage guidelines (minimum size, clear space, placement, etc.) Color and typography usage rules Dos and Don’ts for brand assets Examples of approved design usage

• Stationary

  Business Cards Letterhead (digital and print formats) Envelopes Email Signature Template

• Social Media Assets

  Profile Images (e.g., for LinkedIn, Instagram, Twitter) Cover Photos/Banners (e.g., for Facebook, LinkedIn) Post Templates (editable for announcements, events, etc.)

• Brand Collateral

  Presentation Templates (PowerPoint, Google Slides) Brochure, Flyer, or One-Pager Templates Packaging Design (if applicable) Merchandise Design (if applicable)

• Website Elements

  Favicon Button styles and icon sets Background patterns or textures Sample UI components (navigation bars, footers, etc.)

• Photography & Imagery Guidelines

  Style guide for imagery (e.g., mood, tone, filters, etc.) Approved stock photography or original images Guidelines on usage of imagery and illustrations

• Iconography

  Custom icons (if applicable) Icon usage guidelines