Your logo shouldn’t just be one idea slapped onto everything. It needs to be adaptable, and transferable. A functional logo usually comes with 4-5 transferable styles utilizing different color schemes from a brands color palette.

This is a set of colors that identity with your brand or product.

This will either be a font made for the brand, or it will be a font selected from a category that is identifiable to the brand.

This will be sample photos that would give your brand, logo, product a place in the physical world. Using graphic software, mostly 3D, to put your product In a real world scenario, bringing all the elements (color palette, logos, font/typography) together in 2-3 cohesive images. These can also be references when trying to create content for your social media.