Brand Identity

Omar Ojeda

(0)

Starting at

$

2,500

About this service

Summary

Ideal for professionals and small businesses looking to create a new visual identity or rebrand an existing one.
We'll build a brand that both you and your customers will adore together! You'll have all you need to realize your ambition and plenty of room to expand at the end of this creative process.
Timeline
A one-on-one phone call or email exchange to discuss key brand elements, such as brand values, competitors, vision, targeted audience, tone and voice of the brand, etc. This enables me select designs best suitable for your brand.
I'll compile all the details from our conversation and make mood boards to share with you. A collection of photos, fonts, color schemes, packaging, and other visual elements makes up a mood board. Before we spend countless hours designing, the mood board gives you a glimpse of the design direction we're headed towards.
Based on our initial discussions, and mood board feedback, I’ll create two brand directions for you to choose from (Logo, Color Palette, Typography, & Examples of real-life application through mockups) that embody your brand.
After you've decided on a concept to pursue, I'll make any necessary final changes depending on your feedback.
Delivery of finalized assets! 🎉

What's included

  • Primary Logo

    The foundation of your brand is the primary logo. When there is opportunity, it ought to be used the most. It should be adaptable in that it may be used with ease in a variety of circumstances. As a result, you will receive numerous variations of your logo. Usually, this consists of a version in full color, a version in white, a version in black.

  • Secondary Logo

    When the primary logo doesn't look or feel right in a particular setting, you'll use this one instead. Perhaps this logo is more horizontal if your primary one occupies more vertical space. Even though it is used more sporadically, your brand still feels cohesive and at home with this logo.

  • Typography & Color System

    Because they are a visible aspect of your brand that people first notice, colors and typography are crucial to branding. *Designer to offer suggestions based on typefaces already in use. Once a designer has been chosen, clients are responsible for obtaining usage rights while taking into account a digital breakdown (ADA compliant)*

  • Brand Guidelines

    The brand or style guide will give you all the details you require to be able to show your brand identity consistently moving forward in a logical manner. (PDF Document)

  • Revision

    *Package comes with two rounds of revision*

Duration

3-4 Weeks

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma

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