What's included

• Brand Strategy Document

  This document outlines the overarching strategy for the brand, including its mission, vision, values, and positioning in the market.

• Logo Design

  The logo is a crucial element of brand identity. You'll provide various versions of the logo, including color, black and white, and grayscale versions.

• Visual Elements

  This includes the design of other visual elements such as icons, patterns, and illustrations that reinforce the brand's visual identity.

• Color Palette

  A carefully chosen color palette that represents the brand's personality and values.

• Typography

  Recommendations for fonts and typography styles that are consistent with the brand's identity.

• Brand Collatera

  Various marketing and promotional materials like business cards, letterheads, brochures, and flyers that incorporate the brand's visual identity.

• Website Design

  If applicable, a design for the brand's website that aligns with the brand's identity and provides a consistent online experience.

• Social Media Assets

  Profile and cover images, templates for posts, and other assets for various social media platforms.

• Content Strategy

  A content strategy that outlines the type of content the brand should create, the topics it should cover, and the tone of voice to use.

• Brand Storytelling

  Crafting a compelling brand narrative that resonates with the target audience and communicates the brand's values and mission.

• Marketing Materials

  Marketing collateral such as advertisements, posters, and banners that maintain brand consistency.

• Packaging Design (if applicable)

  If the brand involves physical products, packaging design that reflects the brand's identity.

• Brand Style Guide

  A comprehensive style guide that brings together all the visual and verbal elements of the brand identity for easy reference.

• Photography and Imagery Guidelines

  Guidelines on the types of images and photography styles that should be used to maintain brand consistency.