I engineer paid acquisition systems that scale profitably, combining strategic audience targeting, high-converting ad creatives and relentless optimization to turn ad spend into predictable customer acquisition for DTC, SaaS and service brands ready to grow beyond guesswork.
What's included
Campaign Architecture & Launch
- Full campaign setup on your chosen platform (Meta, Google, OR TikTok)
- Audience research and segmentation to target your ideal customers
- Campaign structure optimized for your specific goals (conversions, leads, or sales)
Ad Creative Production & Testing
- Custom ad creatives designed for performance (video ads and static graphics)
- Multiple creative variations to test messaging angles and visual hooks
- Continuous optimization based on what's actually converting
Performance Management & Scaling
- Ongoing campaign testing to find winning combinations
- Retargeting campaigns to capture warm traffic and abandoned actions
- Active audience management and refinement to improve results over time
I engineer paid acquisition systems that scale profitably, combining strategic audience targeting, high-converting ad creatives and relentless optimization to turn ad spend into predictable customer acquisition for DTC, SaaS and service brands ready to grow beyond guesswork.
What's included
Campaign Architecture & Launch
- Full campaign setup on your chosen platform (Meta, Google, OR TikTok)
- Audience research and segmentation to target your ideal customers
- Campaign structure optimized for your specific goals (conversions, leads, or sales)
Ad Creative Production & Testing
- Custom ad creatives designed for performance (video ads and static graphics)
- Multiple creative variations to test messaging angles and visual hooks
- Continuous optimization based on what's actually converting
Performance Management & Scaling
- Ongoing campaign testing to find winning combinations
- Retargeting campaigns to capture warm traffic and abandoned actions
- Active audience management and refinement to improve results over time