Define your brand voice & toneAdina Cretu
A clearly-defined and relevant brand voice will help you stand out in the competitive landscape and earn the trust of your users.
The process of defining a practical brand voice includes 3 steps:
🔬 Step 1: Research - your company, competitors, users and goals
Based on information provided by you, I will make an initial assessment and identify the opportunities for your brand.
I will request the following from you:
Brand values, mission and vision
User personas
Primary competitors
Business goals
✏️ Step 2: Voice definition
The research from step 1 will lay the foundation for the outline of your brand voice, ensuring authenticity along with a competitive edge.
During this step I will define:
Voice attributes - positive characteristics
Voice non-attributes - characteristics you should avoid
Copy examples - to make it easier for your team to understand and apply the chosen attributes
✏️ Step 3: Tone definitions
Tone variations allow you to adjust your content to the user's context, while still reflecting your brand voice.
During this step I will define:
Contextual tone variations - including copy examples
Pitfalls to avoid - to keep your brand voice consistent and compelling
The entire project is created using Figma and Google Docs/ Slides, so it's easy to:
Share deliverables and progress with your team
View larger analyses
Collect feedback and discuss decisions
What's included
✅ Brand profile analysis
A summary of how your brand should present itself to your target audiences.
This includes voice attributes and non-attributes, with supporting copy examples.
✅ Competition research
Overview of your chosen competitors, focusing on their current brand persona.
Delivered as a comparative analysis and supporting arguments for your recommended brand voice.
✅ Tone variations
Concise list of tone recommendations based on your user personas and various stages in the user journey.
This includes supporting copy examples for easier adoption in your day-to-day content creation process.
Adina's other services
Starting at$150 /hr
Tags
Figma
Google Drive
Brand Strategist
Content Writer
UX Copywriter
Service provided by
Adina Cretu proBucharest, Romania
- 3
- Followers
Define your brand voice & toneAdina Cretu
Starting at$150 /hr
Tags
Figma
Google Drive
Brand Strategist
Content Writer
UX Copywriter
A clearly-defined and relevant brand voice will help you stand out in the competitive landscape and earn the trust of your users.
The process of defining a practical brand voice includes 3 steps:
🔬 Step 1: Research - your company, competitors, users and goals
Based on information provided by you, I will make an initial assessment and identify the opportunities for your brand.
I will request the following from you:
Brand values, mission and vision
User personas
Primary competitors
Business goals
✏️ Step 2: Voice definition
The research from step 1 will lay the foundation for the outline of your brand voice, ensuring authenticity along with a competitive edge.
During this step I will define:
Voice attributes - positive characteristics
Voice non-attributes - characteristics you should avoid
Copy examples - to make it easier for your team to understand and apply the chosen attributes
✏️ Step 3: Tone definitions
Tone variations allow you to adjust your content to the user's context, while still reflecting your brand voice.
During this step I will define:
Contextual tone variations - including copy examples
Pitfalls to avoid - to keep your brand voice consistent and compelling
The entire project is created using Figma and Google Docs/ Slides, so it's easy to:
Share deliverables and progress with your team
View larger analyses
Collect feedback and discuss decisions
What's included
✅ Brand profile analysis
A summary of how your brand should present itself to your target audiences.
This includes voice attributes and non-attributes, with supporting copy examples.
✅ Competition research
Overview of your chosen competitors, focusing on their current brand persona.
Delivered as a comparative analysis and supporting arguments for your recommended brand voice.
✅ Tone variations
Concise list of tone recommendations based on your user personas and various stages in the user journey.
This includes supporting copy examples for easier adoption in your day-to-day content creation process.
Adina's other services
$150 /hr