Ready to turn your ideas into stunning visuals that convey your values, speak to your target audience, and take your brand to the next level? PIECE OF CAKE. 🍰

This is how we’ll do it:

🔮 PHASE 1: Ingredient hunt

Duration: 1 week

Revisions included: 1

📝 Discovery questionnaire

A comprehensive and detailed questionnaire that has two main purposes:

Learning about your brand: products you sell/services you provide, target audience and main competitors, goals, brand values and tone of voice, etc.

Hearing your ideas for the creative direction and your likes and dislikes. You’ll be asked to create a Pinterest board or provide examples of brands and respond to specific questions regarding color, typography, and other elements.

This step is crucial to understand your wishes and ensure I consider them moving forward. This said, please keep in mind that my job as a designer is to find a balance between what you like and what actually works for your brand. We all like different things, and that’s why design can be subjective. What’s not subjective is strategy, and the design decisions will be made with your target audience in mind, the message you want to convey, setting you apart from the competition, etc.

This means I won’t shy away from letting you know when something doesn’t serve your brand, explain why, and propose a new direction that aligns with the strategy. Ultimately, it is your brand and you’ll have the last say, but I would be doing you a disservice if I blindly follow your lead without giving you my input and reasoning. I just want to make the best choices for your business! :) 

🧠 Strategy and creative direction

If I feel like there’s room for exploring different directions for your brand, I will put together a document where I will present two different creative directions. 

You can then choose one of the mood boards or request the included revision for this section, and I’ll come back to you with the revisions. 

On the other hand, the direction is sometimes very clear from the questionnaire and the client's mood boards, and, in that case, I will skip over the mood boards and jump straight into designing. It all depends on how polished your vision is (and if I agree that it’s the best move for your brand).

🥣 PHASE 2: Let's bake

Duration: 2.5 weeks

Revisions included: 2

🎨 Main visuals

Once the creative direction is clear, we can start with the fun part: designing.

Logo suite (primary, secondary, and logo mark)

Color palette (refined from the chosen mood board)

Typography system

Brand elements (icons or illustrations) and pattern

You’ll then get one revision for this part, where you can make all the necessary changes. 

📱 Collateral designs

Once the previous stage is finalised, I’ll design the -included- social media templates and any other add-on collateral designs you might need (packaging, business cards, etc). You can also request one revision for these.

🥧 PHASE 3: Out of the oven! 

Duration: 3 days

Revisions included: 0

🚀 Off-boarding

I will create the brand guidelines document, export all necessary files and your brand will be ready to launch. ✨ 

🖌️ NOTE: I will work hard to make sure you love the designs from the start, but we can also do extra revisions if needed. Those will be billed separately based on an hourly rate.