Brand Design and RefreshMarcella Winograd
Specializing in brand creation and rejuvenation. Providing comprehensive brand design services to give clients a fresh, impactful image that resonates with their target audience.
What's included
Brand Discovery Session
An in-depth session to uncover core values, brand personality, target audience insights, and unique positioning.
Brand Audit and Analysis
A comprehensive review of the existing brand identity, including visuals, messaging, and customer perceptions, with actionable insights
Setting the Mood
An inspirational board of colors, fonts, imagery, and tone that reflects the desired direction for the refreshed brand.
Typography System
A set of primary and secondary fonts chosen to convey the brand’s personality, with guidelines for font use across headings, body text, and accent elements.
Color Theory
A refined or refreshed color palette that aligns with the brand’s new direction, complete with color codes for consistency in all media.
Visual Identity Elements
Development of additional brand visuals, such as icons, patterns, or illustrations, that enrich the overall brand aesthetic.
Logo Refinement (if applicable)
Updates or enhancements to the logo to ensure it reflects the brand’s evolution while maintaining brand recognition.
Brand Style Guide
A comprehensive guide detailing how to use the brand’s visual elements, voice, and messaging to ensure consistency across all applications.
Marcella's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Marcella Winograd New York, USA
Brand Design and RefreshMarcella Winograd
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Specializing in brand creation and rejuvenation. Providing comprehensive brand design services to give clients a fresh, impactful image that resonates with their target audience.
What's included
Brand Discovery Session
An in-depth session to uncover core values, brand personality, target audience insights, and unique positioning.
Brand Audit and Analysis
A comprehensive review of the existing brand identity, including visuals, messaging, and customer perceptions, with actionable insights
Setting the Mood
An inspirational board of colors, fonts, imagery, and tone that reflects the desired direction for the refreshed brand.
Typography System
A set of primary and secondary fonts chosen to convey the brand’s personality, with guidelines for font use across headings, body text, and accent elements.
Color Theory
A refined or refreshed color palette that aligns with the brand’s new direction, complete with color codes for consistency in all media.
Visual Identity Elements
Development of additional brand visuals, such as icons, patterns, or illustrations, that enrich the overall brand aesthetic.
Logo Refinement (if applicable)
Updates or enhancements to the logo to ensure it reflects the brand’s evolution while maintaining brand recognition.
Brand Style Guide
A comprehensive guide detailing how to use the brand’s visual elements, voice, and messaging to ensure consistency across all applications.
Marcella's other services
Contact for pricing