Marketing Data Analytics & Server-side tracking specialist

Justin Plagis

Starting at

120

/hr

About this service

Summary

I help companies optimize their marketing and product analytics infrastructure by auditing their tech stacks, implementing advanced tracking solutions, and building scalable data frameworks. With hands-on experience across multiple industries, I specialize in setting up ETL processes, data migrations, and BI dashboards that ensure clean, actionable insights. What sets me apart is my focus on scalability, maintainability, and thorough documentation—ensuring that the systems I build are not just effective today but built to last.

What's included

Marketing Tech Stack Audit & Implementation
I audit companies’ marketing tech stacks, provide in-depth recommendation reports, and implement the necessary improvements. With hands-on experience in multiple industries, I ensure tracking and analytics are set up for scalability and efficiency.
Advanced Tracking Setup
I’ve implemented tracking solutions for multiple companies using Segment’s CDP, Google Tag Manager (Client-Side & Server-Side), and Google Analytics (GA4 & UA). My expertise ensures accurate data collection for better decision-making.
ETL & Data Warehouse Structuring
I design and implement ETL frameworks in BigQuery (SQL) to enable data scrubbing, segmentation, and GDPR compliance. My structured approach ensures clean, actionable data.
BI Dashboards & Reporting
I have built 100+ dashboards in Looker Studio, Metabase, and Tableau, transforming raw data into clear, actionable insights that drive business decisions.

Example projects