A senior review of your website and brand, delivered as a ranked list of what to fix — not a deck of opinions.

I look at structure, hierarchy, type, color, the path to conversion and how consistently the brand shows up, then rank every issue by impact against effort. It's the same first step I took before redesigning skims.com — find the few changes that do the most and cost the least to ship. At Skims, that came down to three: video, on-model photography and type.

What's included • A full review of your site, brand and conversion path. • Annotated screens with specific, actionable notes. • A roadmap ranked by impact per hour, so you can stop wherever your budget does. • A competitive read — how you look next to three competitors you choose. • A 45-minute walkthrough call, recorded for your team.

How we'll work • Delivered within one week of kickoff • The roadmap is yours — hand it to your team, or to anyone else

What I need to start Your URL, any brand guidelines, who your customer is, and the three competitors you're compared to most.

Good to know • Book a website or brand project with me within 60 days and the $1,500 comes off the price. • It's scoped to stand on its own — plenty of teams take the roadmap and run with it.