I will learn about your product and ask you a series of questions to conduct my analysis. The main goal is to understand if your product corresponds to the needs of the market. If it does, we define the best strategy moving forward. If not, we analyse the data and decide on how to pivot/ adapt to the market needs.

I finish my project when we have a clear answer. Ex. "There is a need for this product, particularly for feature A". "Persona 1 values this product more than persona 2". "The market is not mature enough for this product."