Good brands are more than a logo design. This foundational brand identity package will establish a professional look & feel for your brand, and give you the guidelines to keep your visuals consistent as your brand grows. The deliverables include a meaningful logo design, curated typography, harmonious color palette, and a summarizing brand guidelines PDF.

PHASE 1: FOUNDATIONS

I will share a questionnaire to understand your unique positioning, target audience, visual goals, and other brand attributes that will inform the design process. The project will move forward to Phase 2 once the questionnaire is completed in full.

PHASE 2: INITIAL CONCEPTS

I will present three different design directions for the brand visuals (logo design, colors, typography, and moodboard). You will be able to select one of these concepts to lead the visual development for the rest of the brand, and request revisions before moving to the next design phase.  

PHASE 3: DESIGN APPLICATION

Once the brand strategy and conceptual visual language are defined, we’ll use the selected logo and brand elements to design the brand book and any additional deliverables requested. The brand book will include an overview of the brand strategy & positioning from the questionnaire, plus a style guide for the final design of the brand’s visual identity. Included in this PDF will be a presentation of the logo in its every form, along with color palettes, typography, and fundamental guidelines for how to apply the brand visuals. Two rounds of revisions are included to arrive at the final design for the brand identity and deliverables.

PHASE 4: DELIVERY

Once the brand design has been signed off and the final payment has been received, I will export & package all the project files and share them with you. This will include all the digital files for the logo design and brand book, plus any additional deliverables that have been specified. The package will include multiple raster & vector file types for all components of the project, plus the original design files used to create them. Any changes requested after final export is complete are subject to additional fees.