Summary

FAQs

• How is this different from a project or sprint?

  This is designed as an ongoing partnership rather than a fixed-scope engagement. Instead of handing off at the end, I stay embedded with the team to continuously shape the product as new information and priorities emerge.

• Why not hire a full-time designer?

  Hiring full-time makes sense once design needs are consistent and well-defined. Fractional works best when teams need senior design leadership, flexibility, or help navigating ambiguity without the cost, ramp time, or long-term commitment of a full-time role.

• How do we work together day to day?

  I work primarily async and share progress early and often, usually through written updates and short Loom-style walkthroughs. We’ll start with a clear kickoff, then use lightweight check-ins and focused syncs when they’re genuinely useful. I’m flexible and adapt to what works best for the team as we go.

• How much time do you spend per week?

  Engagements are structured around outcomes rather than hours. I will only partner with a small number of teams at a time to ensure consistent focus and availability, and we align on an expected level of involvement up front based on what the work requires.