What's included

• Copywriting

  Crafting clear, persuasive, and brand-aligned messaging for websites, blogs, social media, and marketing materials that capture attention, engage audiences, and drive conversions

• Content audit & analysis

  Review of existing content to assess its effectiveness, relevance, and alignment with the brand’s goals and target audiences

• Target audience personas

  Detailed profiles of the key audience segments, including their interests, pain points, and preferred content formats (e.g., blogs, social media, videos)

• Content pillars & themes

  Identification of core topics and content categories aligned with the brand's mission and the audience's needs, designed to guide ongoing content creation

• Editorial calendar

  A structured timeline outlining content themes, topics, and deadlines, ensuring consistency in messaging and timely delivery of content

• Distribution & promotion strategy

  A multi-channel approach to distribute the content across owned, earned, and paid media channels, including social media, email marketing, and partnerships