Brand identity designGerardo Gonzalez
A thoughtful, modern brand identity designed to fit your product, audience, and stage of growth.
Process
Kickoff & discovery: Understanding goals, audience, and brand personality.
Visual exploration: Moodboards and references to align on overall direction and tone.
Identity development: Logo and visual system refinement through iterative feedback.
Visual system definition: Colors, typography, and supporting elements as needed for consistency.
Final delivery: Exported assets and brand guidelines, ready for use.
What's included
Logo system
A refined logo solution, which may include primary, secondary, and icon variations, delivered in appropriate formats.
Color palette
A cohesive set of brand colors selected to support the identity and its applications.
Typography
Carefully selected fonts with defined hierarchy and pairings.
Brand guidelines
A concise PDF covering logo usage, spacing, colors, typography, and overall brand tone.
Visual elements & brand applications
Visual elements or mockups that show how the brand looks and feels in real contexts.
*Deliverables are tailored to each project based on goals and needs.
FAQs
Rather than presenting multiple finished options, we collaborate through visual exploration and iterations to shape the identity step by step—ensuring the final result aligns with your vision and expectations.
Yes. I can refine, modernize, or evolve an existing identity while keeping what already works.
Yes. You’ll receive editable and export-ready files.
Gerardo's other services
Starting at$1,000
Duration2 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Designer
Service provided by
Gerardo Gonzalez Mexico City, Mexico
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Brand identity designGerardo Gonzalez
Starting at$1,000
Duration2 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Designer
A thoughtful, modern brand identity designed to fit your product, audience, and stage of growth.
Process
Kickoff & discovery: Understanding goals, audience, and brand personality.
Visual exploration: Moodboards and references to align on overall direction and tone.
Identity development: Logo and visual system refinement through iterative feedback.
Visual system definition: Colors, typography, and supporting elements as needed for consistency.
Final delivery: Exported assets and brand guidelines, ready for use.
What's included
Logo system
A refined logo solution, which may include primary, secondary, and icon variations, delivered in appropriate formats.
Color palette
A cohesive set of brand colors selected to support the identity and its applications.
Typography
Carefully selected fonts with defined hierarchy and pairings.
Brand guidelines
A concise PDF covering logo usage, spacing, colors, typography, and overall brand tone.
Visual elements & brand applications
Visual elements or mockups that show how the brand looks and feels in real contexts.
*Deliverables are tailored to each project based on goals and needs.
FAQs
Rather than presenting multiple finished options, we collaborate through visual exploration and iterations to shape the identity step by step—ensuring the final result aligns with your vision and expectations.
Yes. I can refine, modernize, or evolve an existing identity while keeping what already works.
Yes. You’ll receive editable and export-ready files.
Gerardo's other services
$1,000