
Driving Startup & Business Growth Through UX Design
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About this service
Summary
FAQs
What makes your design approach different from other freelancers?
I combine human‑centered UX strategy (user data) with branding strategy marketing, ensuring products are not only intuitive and functional but also delightful. My work balances usability with aesthetics, driving measurable business outcomes.
How quickly can you deliver projects?
I work with an iterative, fast‑paced process that allows me to deliver prototypes, design systems, and live sites quickly—without sacrificing quality or accessibility compliance.
Do you incorporate AI into your design process?
Yes. I use AI tools to accelerate workflows, automate repetitive tasks, and enhance efficiency, allowing me to deliver high‑quality results faster.
What types of deliverables can I expect?
Deliverables include personas, journey maps, usability insights, wireframes, interactive/live prototypes, design systems, accessibility audits, brand identity systems, and live eCommerce or corporate sites.
How do you validate your designs before launch?
Through usability testing, user interviews, stakeholder reviews, and iterative validation, I gather insights early, to make informed design decisions and reduce user friction.
Can you help with branding as well as UX?
Yes. I integrate logos, typography, and color systems into cohesive brand identities that strengthen recognition and trust.
Do you design logotypes?
Yes. I am an expert in designing logotypes and have created logos for many successful B2B and B2C clients. My approach begins with understanding the essence of the business—its values, audience, and unique positioning. I then translate that essence into a visual symbol that is both distinctive and scalable, ensuring it delivers real impact for clients. Each logotype is crafted to be memorable, accessible, and aligned with the brand’s long‑term goals.
What’s your ultimate goal when working with clients?
To deliver intuitive, accessible, and scalable products that drive engagement, conversion, and long‑term growth, while making the process fast, collaborative, and enjoyable.
Can you handle both startups and established brands?
I’ve led high‑impact design initiatives for industry leaders like Carvana, Progress Residential, and InEight, delivering measurable outcomes at scale.
What's included
Wireframes & Interactive Prototypes
I create design deliverables that evolve from low‑fidelity wireframes—simple layouts focused on structure and flow—to high‑fidelity interactive prototypes that are pixel‑perfect and optimized for SDK integration, mobile, and desktop form factors. These prototypes can be interactive and/or live, enabling realistic user journeys and functional testing. Each design is built with accessibility compliance in mind, ensuring inclusive experiences across platforms. Used for usability testing, stakeholder reviews, and iterative validation, these deliverables help teams gather feedback early, refine ideas quickly, and reduce costly development rework. By bridging concept and execution, I enable businesses to validate solutions before launch and deliver intuitive, human‑centered products at scale.
UI Design Systems
I build scalable Figma design system libraries with reusable, dynamic components that ensure consistency across teams. Each system is designed with accessibility compliance in mind, meeting WCAG standards and supporting inclusive experiences. My implementation process bridges designers and developers, enabling faster collaboration, cleaner handoffs, and long‑term scalability.
UX Research Reports
I conduct deep UX research to uncover user needs and behaviors. Deliverables include detailed personas that represent target audiences, journey maps that visualize pain points and opportunities across the customer lifecycle, and actionable usability insights from testing sessions. These outputs guide design decisions, align teams, and ensure products are intuitive, accessible, and built for measurable growth.
eCommerce Site Design
I design and implement eCommerce platforms that drive measurable growth. Deliverables include intuitive product browsing, streamlined checkout flows, mobile‑first responsive layouts, and accessibility compliance. The final deliverable is a live, fully functional site ready for customers, optimized for conversion and retention.
Corporate Website Design
I create corporate websites that communicate brand identity, build trust, and support business objectives. Deliverables include scalable design systems, clear information architecture, accessibility‑compliant interfaces, and pixel‑perfect prototypes for desktop and mobile. The final deliverable is a live corporate site that ensures consistency, professionalism, and stakeholder alignment.
Corporate Identity and logotype
I craft complete brand identity systems that go beyond just visuals. Deliverables include custom logos that capture your brand’s essence, typography guidelines that ensure consistent voice and readability, and color systems designed for accessibility, emotional impact, and cross‑platform scalability. Together, these elements form a cohesive identity that strengthens recognition, builds trust, and creates lasting connections with your audience.
Skills and tools
Industries