Brand Identity

Charlyne Garcia

Starting at

2,500

About this service

Summary

I create distinctive brand identities that resonate with your audience, going beyond just logos to deliver a complete visual ecosystem that captures your business's essence. What sets my approach apart is the blend of strategic research with hands-on design expertise, plus my commitment to long-term brand care through quarterly check-ins and on-demand updates—ensuring your brand evolves as your business grows.

Process

PHASE 01: RESEARCH & DIRECTION: I begin our journey by immersing myself in your brand's core essence. Through carefully crafted questionnaires and in-depth discussions, I uncover what makes your business unique. This foundational research helps me develop a strategic direction that will guide every visual decision we make.

PHASE 02: DESIGN & FEEDBACK: This is where your brand starts taking shape. I create your visual identity from the ground up—crafting your logo, selecting the perfect color palette, choosing typography that speaks your brand's language, and developing a cohesive visual system. Your input is crucial here; we'll collaborate closely to refine each element until it perfectly captures your vision.

PHASE 03: APPLICATION & GUIDELINE: Now comes the exciting part—bringing your brand to life across all touchpoints. I'll show you how your new identity flexes and adapts across your website, social media, and marketing materials. You'll receive a comprehensive brand guide that serves as your roadmap for maintaining consistency and building lasting connections with your audience.

PHASE 04: BRAND AFTERCARE: Your brand is a living entity that needs care and attention. That's why I offer ongoing support through quarterly check-ins and on-demand design updates. This ensures your brand stays fresh, relevant, and aligned with your evolving business goals. Think of me as your brand's long-term caretaker, helping you maintain and grow your visual presence.

FAQs

How long does the branding process take?
Typically, a complete brand identity project takes 3-4 weeks from initial research to final deliverables. This timeline ensures we have enough space for thoughtful development and refinement based on your feedback.
What's included in the $2,500 Brand Identity Package?
Your complete brand identity package includes a primary logo with variations, custom color palette, typography selection, brand guidelines document, business card design, and essential social media assets—everything you need to establish a professional and cohesive brand presence.
Do you offer partial branding services?
While I specialize in complete brand identity systems, I understand that every business has unique needs. We can discuss creating a custom package that aligns with your specific requirements and budget.
What do I need to prepare before we start?
Come prepared with your business goals, target audience information, and any existing brand materials you have. I'll provide a detailed questionnaire to help guide our initial discussion and ensure we start with a clear direction.

What's included

Kick-off Call
Kick-start your brand’s journey with a deep dive into what makes it unique. We’ll uncover your story, values, and goals and help you stand out through a consistent, authentic voice and visual story that truly connects with your audience.
Creative Direction
Bring your brand’s vision to life. From inspiration boards to personalized color and style selections, we’ll work together to shape a look that feels uniquely you—making sure every detail aligns with your brand’s essence.
Custom Logo Design
Your logo is your brand’s signature. We’ll create a distinctive wordmark, a compact submark, a memorable logo symbol, and a favicon, all designed to make a lasting impression and work across platforms.
Typography & Brand Colors
Choose fonts and colors that tell your story at a glance. These elements create consistency and keep your brand instantly recognizable everywhere.
Brand in Action
See your brand in the real world! We’ll create visuals of how your brand looks across packaging, ads, and more—ready to launch with the right files for every use.
Brand Guide
Maintain a polished, consistent look with a quick-reference guide on using your logos, colors, and fonts—perfect for a brand that’s built to last.

Recommendations

(5.0)

Lisa Vajou • KBourrut

Client • Nov 28, 2024

Recommended

Charlyne is a gem! She transformed our vision for KBourrut into a stunning brand and website that brings in daily bookings. Not only is she incredibly talented, but she's also a joy to work with - always listening and understanding exactly what we needed. Her warmth and creativity made the whole process fun, and the results are amazing. She put her heart into our project, and it shows: we are getting reservations everyday! 💫Couldn't recommend her enough!

Temo Adeishvili • Empirical

Client • Nov 28, 2024

Recommended

Charlyne transformed Empirical's brand and website during our 7-week collaboration. She has a rare talent for making complex tech concepts feel approachable through design. The brand identity and website she created perfectly capture our practical innovation approach. Her work consistently exceeded expectations, delivered on time, and showed a deep understanding of our goals. I highly recommend Charlyne to anyone seeking a UI/UX designer who can turn complex ideas into clean, effective designs.

Duration

4 weeks

Skills and tools

Brand Designer

Product Designer

UI Designer