Brand Art Direction and Strategic Design Solutions

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About this service

Summary

Crafting engaging brand experiences, one strategic design at a time.
With two decades of experience as a marketing design consultant, I’ve collaborated with agencies globally to craft digital and print brand communications. My expertise spans digital marketing and branding design, having worked with some of the world’s most iconic Fortune 500 brands across diverse industries such as CPG, Automotive, Healthcare, and Financial sectors.
My work and experience emphasize fundamental brand design beyond tools. I prioritize strategic solutions over cookie-cutter graphic churning, bringing deep digital and print design expertise to every project.
I ensure clear and effective partnerships through direct communication and collaboration, always committing to best-in-class creative work.
By choosing me, you’re not just getting a designer; you’re gaining a strategic marketer dedicated to enhancing your brand’s visual identity and driving success in the ever-evolving landscape of design and marketing.

Process

The process of designing a project can vary depending on its complexity. Here are the typical steps involved in my design process:
1. Client Brief: At this stage, the objectives of the project, target audience, and specific requirements are discussed and understood.
2. Research and Planning: Here, a better understanding of the industry, competition, and target audience is gained.
3. Concept Development: Different design concepts or ideas are developed.
4. Typography and Color Selection: The appropriate typefaces and color schemes that align with the project's goals are chosen.
5. Digital Design: In this stage, the chosen elements, typography, and colors are incorporated into digital designs.
6. Review and Feedback: The designs are presented to the client for feedback and revisions.
7. Revisions and Refinement: The necessary revisions and refinements are made to the design based on client feedback. This process may go through several iterations until the client approves.
8. Finalization: The final design is prepared for delivery in the required formats, such as print-ready files, digital assets, or web design files.
9. Delivery: The necessary files for printing, web, and various media are uploaded, published, or provided.
10. Post-Project Evaluation: The project's success is evaluated, and refinements are made if necessary.

What's included

  • Full 360 brand and creative direction and design:

    Art Direction Branding Digital Advertising Email Marketing Experiential Motion and Video Packaging and Environmental Design Presentation Design Print Design Social Media Marketing UX and UI Web Design (eCommerce, CRM)


Skills and tools

Art Director
Graphic Designer
UX Designer
Adobe Creative Suite
Figma
Google Ads

Industries

Brand Marketing

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