Art Graphic Identity

Joseph Fakhoury

(0)

Starting at

500

About this service

Summary

For an artistic graphic identity project, the central deliverable revolves around developing a cohesive and compelling visual narrative that encapsulates the brand's unique artistic vision. Key deliverables include:

Mood Board: This serves as the foundation of the artistic vision, showcasing a curated selection of images, colors, and elements that align with the desired aesthetic and evoke the brand's essence.

Logo Design: Create a distinctive logo that reflects the brand's core values and artistic flair. Variations include different color schemes and orientations to ensure versatility across platforms.

Color Palette and Typography: Develop a harmonious color palette and select fonts that embody the brand's character. These elements are crucial in maintaining visual coherence and reinforcing the brand's artistic identity.

Imagery and Iconography: Define a style for photography and custom illustrations that enhances the artistic vision. Icons should complement the overall design language.

Graphic Elements: Incorporate unique patterns and textures that add depth and creativity, serving as signature design elements that enrich the brand's visual storytelling.

Brand Guidelines Document: A detailed guide that articulates the artistic vision, providing clear instructions on using all elements to ensure consistency in expressing the brand's visual identity.

These deliverables collectively express the brand's artistic vision, ensuring a cohesive and memorable visual identity that resonates with its audience.

What's included

Graphic Identity
Brand Audit Report: An analysis of the current graphic identity (if applicable), including strengths, weaknesses, and areas for improvement. Mood Board: A collection of images, color palettes, typography, and other visual elements that capture the brand's desired aesthetic and tone. Logo Design: Primary logo (full color) and variations (black and white, reversed logo, etc.). Different logo orientations (horizontal, vertical). Favicon design for web use. Color Palette: Primary and secondary colors with HEX, RGB, and CMYK codes for digital and print consistency. Typography: Font selections for headings, subheadings, body text, and any other special text treatments. Guidelines for font use, including spacing, size suggestions, and when to use each type of font. Imagery and Iconography: Style guide for photography and illustration (e.g., color treatment, subject matter). A set of custom icons or guidelines for icon usage. Graphic Elements: Patterns, textures, and other graphic elements that can be used in various branding materials. Brand Guidelines Document: A comprehensive guide that outlines all aspects of the graphic identity system, providing instructions and examples for usage to maintain brand consistency across all media. Stationery Design: Business cards, letterhead, envelopes, and any other necessary business stationery designs. Digital and Print Templates: Templates for social media posts, email newsletters, presentations (e.g., PowerPoint or Google Slides), and any other digital-related graphics. Print templates for flyers, brochures, posters, etc. Website Design Concepts: Mockups or prototypes of the website design, focusing on how the graphic identity is applied digitally. Packaging Design (if applicable): Designs for product packaging, including dielines and mockups. Signage and Environmental Graphics (if applicable): Designs for physical space branding such as signage, banners, and murals. Final Asset Delivery: High-resolution files for all design elements, including vector files for logos and other scalable graphics, in various formats (e.g., AI, EPS, PDF, PNG, JPG). Implementation Plan: A suggested rollout plan for introducing the new or updated graphic identity to internal and external stakeholders

Duration

1 week

Skills and tools

Graphic Designer

Logo Designer

Packaging Designer