What's included

• Logo Design

  Primary Logo: The main logo design that represents the brand, including variations for different applications. Secondary Logo: Alternative versions of the logo for specific uses (e.g., a simplified or icon version). Logo Usage Guidelines: Detailed instructions on how to correctly use the logo across different mediums.

• Color Palette

  Primary Colors: Core colors that define the brand's visual identity. Secondary Colors: Complementary colors that can be used to support the primary palette. Color Codes: Exact color values in HEX, RGB, and CMYK formats for consistent reproduction.

• Typography

  Primary Typeface: The main font family to be used in all branded materials. Secondary Typeface: Supporting fonts for headings, body text, and other elements. Typography Guidelines: Instructions on font usage, including sizes, weights, and spacing

• Visual Identity Standards Guide

  An essential document that encapsulates the comprehensive guidelines and standards for maintaining a consistent and professional brand identity across all touchpoints. This guide ensures that everyone involved in the creation and dissemination of branded materials adheres to the established visual identity, thereby strengthening brand recognition and cohesion.

• Additional Iconography, Patterns, and Textures

  Custom Icons: A set of branded icons that align with the brand's visual style. Icon Usage Guidelines: Best practices for using icons consistently. Custom Patterns: Unique patterns or textures that can be used in marketing materials and backgrounds. Usage Examples: Demonstrations of how to incorporate these elements into designs.