Starting paid ads? The first month decides a lot. Set it up wrong and you pay the platform to learn the wrong lessons, then pay again to undo them.

Most launches go wrong in the same place: campaigns go live before anyone can measure what a real lead is. The ads look busy, the budget disappears, and nobody knows why.

Tracking first: GA4, Google Tag Manager and conversions sent to your ad platforms, tested with real submissions.

Campaign structure built around what you sell and who buys it, on the platforms where your customers actually are (usually Google Ads and Meta Ads).

Keywords, audiences and negative keywords ready from day one, so the budget does not go to students, job seekers or bargain hunters.

Ad copy for each campaign, written around your customer's problem, not your feature list.

A launch plan for the first 30 days: what we watch, when we adjust, and what "working" means in numbers.

What you walk away with Campaigns live and measured within 14 days, a simple dashboard, and a handoff document explaining what was built and what to review each week.

Who it is for Founders and small teams launching paid ads for the first time, or restarting after a launch that burned budget without results.

Proof it works on a small budget For a professional training company I built Meta Ads and Google Ads from zero on a very small budget. A Meta lead form campaign for an AI course brought leads at about 19 PLN each, roughly 5 USD.

How it goes Days 1 to 3: goals, offer and tracking. Days 4 to 10: campaign build and copy. Days 11 to 14: launch, first checks, handoff call.

Every week of ads without a proper setup is budget spent teaching the algorithm the wrong thing. Starting right costs less than fixing it later.

Not included: ad spend, video production, graphic design, ongoing management after launch (available as Monthly Growth Partner).