Logo Design and Guide

Roxana Niculescu

Starting at

$

1,100

About this service

Summary

I am a logo and visual identity designer with over 10 years of experience, specialising in simple and meaningful designs.
This Logo Design Package includes:
• 3 custom-designed, simple and meaningful logo concepts
• Presentations of the initial logo concepts including realistic mockups
• A flexible number of revisions on the selected concept within a 5-day timeframe
• A Logo Guide (a brand book in PDF format, including details on typography, color palette, and logo usage guidelines
• Final logo files in various standard formats (AI, EPS, PDF, SVG, PNG, JPG)

Process

1. Discovery & Brand Insight
Before diving into design, I start by understanding the brand—its purpose, values, audience, and goals. Whether you already have a detailed brief, some reference images, or just an idea, you're welcome to share them. If not, I provide a tailored questionnaire to guide us through the key elements needed to define your brand identity.
2. Logo Concept Development
Once I have a clear understanding of the project scope, I begin creating the initial logo concepts. This process typically takes about 10 working days.
3. Feedback
After taking your time to review the initial concepts, you're welcome to share the feedback. Things like likes, dislikes, or any other suggestions are helpful in the refinement of your favourite concept.
4. Review and Delivery
Based on the received feedback, I start working on any necessary revisions of the chosen concept. This stage usually takes around 2 working days.
Once the final design concept is chosen and approved, I will deliver all the final files within a 2-day time frame.
Terms & Conditions
The 5-days revisions time frame is available for one selected concept.
Requests for additional new concepts may incur extra costs.
Ownership of the unused logo concepts will remain with the designer.
By agreeing with this service, the designer retains the rights to showcase the logo in their portfolio, exhibits, or other media (eg. online, posters, books, etc) as the creator of the design, unless otherwise agreed.
The client agrees that if the project is terminated for any reason other than the designer’s failure to meet the agreed-upon terms, no refunds will be issued, no files will be transferred and ownership rights to the work will remain with the designer.
A signed agreement and a 50% non-refundable deposit are required to begin the project. The remaining 50% will be due upon final approval, after which the final files will be delivered within the 2-days time frame.

FAQs

  • What file formats will I receive?

    Final files of the chosen logo will be provided in various standard file formats: Editable vector files: • AI (Adobe Illustrator) • SVG (Scalable Vector Graphics) • Other files upon request Raster files: • PNG (Portable Network Graphics) • JPEG (Joint Photographic Experts Group) • Other files upon request Web-ready files: • PNG (Portable Network Graphics) • JPEG (Joint Photographic Experts Group) • Other files upon request

  • Do you offer refunds?

    The initial 50% deposit is non-refundable, as it compensates for the time invested in research and concept creation.

What's included

  • 3 initial logo concepts

    3 simple and meaningful, custom made logo concepts

  • Mockups

    Presentations of the initial logo concepts including realistic mockups.

  • Flexible number of revisions

    Flexible number of revisions on one chosen concept, during a 5-day time frame.

  • Logo Guide

    A brand book in PDF format, including details on typography, color palette, and logo usage guidelines.

  • Source Files

    Final files of the chosen logo, in different standard file formats (AI, EPS, PDF, SVG, PNG, JPG).

Recommendations

(5.0)

Recommended

When I first envisioned Gray Squirrel Coffee Co., I imagined a unique look and feel that would resonate with our customers. Roxana's design captured this vision perfectly—it's simple, yet highly effective. The process was seamless, and whenever we requested specific files or adjustments, they responded promptly. Our logo has transcended its role as just a label; it has become a powerful symbol of our welcoming community space.

Duration

3 weeks

Skills and tools

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Industries

Design

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