What's included

• Logo and Variants

  Primary logo, secondary logo, and any sub-marks or icons in various formats (SVG, PNG, JPEG) for different use cases, along with guidance on spacing and scaling.

• Color Palette

  Primary, secondary, and accent colors, with hex, RGB, and CMYK values specified to maintain consistency across digital and print media.

• Typography

  Primary and secondary typefaces, along with font weights, sizes, and styling guidelines, showing hierarchy for headers, subheaders, body text, etc.

• Patterns and Textures

  Any branded patterns, textures, or background graphics that can be used in presentations, backgrounds, or packaging.

• UI Components (if applicable)

  Buttons, forms, input fields, and other UI elements for digital products, sometimes integrated into a design system.